The Business of Communication
Major: Corporate Communication
Minor: Corporate Communication
The world has never been more interconnected, and we have never had access to as much information as we do today. According to Nielsen's most recent audience report, Americans spend over 11 hours each day listening to, watching, reading, or interacting with media. As new trends and platforms emerge, it is more important than ever for students to immerse themselves in the study of communication.
The major is perfect for anyone interested in social media, digital communication, public relations, advertising, broadcasting, and related fields. Courses take a holistic approach by examining the latest developments in the business, nonprofit, news, government, sports, and entertainment industries. Students prepare to think analytically and creatively while gaining the leadership skills necessary to succeed in today’s multifaceted and ever-evolving society.
The communication field proposes another distinct advantage: security. The U.S. Department of Labor Statistics reports that the demand for media and communication professionals is increasing steadily, with a median salary of $59,230 in 2019, significantly higher than the median annual wage for all occupations of $39,810.
A major in communication with a liberal arts base prepares students for the full array of media-related professions with a curriculum that supports a balance of practice and theory. Communication students at Lycoming College study the way media interacts with society, and are introduced to a variety of media in their courses, as well as outside of the classroom through independent projects, internships, and more.
- Engage in a personalized curriculum that speaks to your interests and includes a balance of inquiry and hands-on experiences.
- Utilize technology to become a changemaker in the field.
- Gain teaching experience as a tutor for other communication students.
- Set a goal for induction into Lycoming’s chapter of Lambda Pi Eta, the National Communication Association’s official honor society.
- Complete a national communication internship, or a local internships through the CEAE's WISE program.
- Build your resume through various campus jobs, providing written communication for the College.
- Pursue related media interests by writing for the Lycourier, the College’s student-run newspaper, or by working for the campus radio station, WRLC 91.7FM.
- Low student-to-faculty ratios allow for individualized feedback and careful assistance from faculty.
- A forward-thinking program anticipates rapid changes in the industry that reflect its continued digitization.
- A focus on media convergence enables students to gain a comprehensive perspective that employers want.
- An elevated understanding of tactical and soft skills enables students to become nimble thinkers in a field that is constantly evolving.
- The opportunity to augment the communication degree with a variety of other majors allows students to not only gain knowledge from a subject area, but the ability to communicate that knowledge effectively.