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Business Administration (BUS)
Associate Professor: Grassmueck, Irwin (Chair), Zajack
Assistant Professor: Han
Sloter Chair of Entrepreneurship: Azriel
- Major: Business Administration, Finance, Mathematical Finance
- Courses required for major: 12
- Capstone requirement for Business Administration: Assessment Examination or Praxis Examination for Business Education and one business course numbered 400 or above
- Capstone requirement for Finance: BUS 438 and Assessment Examination
- Capstone requirement for Mathematical Finance: BUS 438
- Minor: Business Administration
The major in Business Administration is designed to educate students about business and management functions in for profit, non-profit, and public organizations. The program provides well-balanced preparation for a wide variety of professions and careers, including banking, financial services, small business management, marketing, sales, advertising, retailing, management, supervision, investments, human resources management, organization development, entrepreneurship, and management information systems. The major is also appropriate for students who plan to attend graduate school in business or related fields, such as law or public administration.
The major in Corporate Communication with a liberal arts base is the perfect choice for students interested in corporate communication, advertising, public relations, management and financial communication, marketing communication, and media relations.
The Department of Business Administration is a member of the Institute for Management Studies. For more information, see the Institute for Management Studies listing.
BUSINESS (BUS)
Major Requirements
Business Administration major: Students must complete the following courses: ACCT 110 and either ACCT 130, 223, or 235; BUS 228, 238, 244; ECON 110; ECON 111 or SPLED 230; one BUS or ENTR course numbered 400 or higher except BUS 439; and four additional courses from the following: BUS courses numbered 300 or higher; CMS 324, 332; EDUC 465; or ENTR courses numbered 300 or higher.
*ACCT 235, EDUC 465, and SPLED 230 are recommended only for students pursuing a teaching certificate in Business. SPLED 230 and EDUC 465 are intended for students who are interested in obtaining their teaching certification for related fields (e.g., school psychology, counseling). Additionally, these students should plan to complete ENTR 315 as one of their 300-level elective courses.
Finance major: Students must complete ACCT 110; one course from ACCT 130, 223, or 225; BUS 228, 238, 244, 438; ECON 110, 111; and four courses from the following list, of which at least three must have a BUS prefix: ACCT 225, 344, 441; BUS 311, 337, 339, 349; ECON 220.
Capstone Requirement
To earn a degree in business administration, students must successfully complete an outcomes assessment exam or the Business Education Praxis Exam during their senior year as determined by the Department. Students who fail must re-take and pass the assessment.
Minor Requirements:
A minor in Business Administration consists of BUS 228, 238, 244; and two additional BUS courses at the 200 level or above. ACCT 110,CMS 332 or 324 may be substituted for one BUS elective.
Internships
Through BUS 439, Business Practicum, the department facilitates a wide variety of internships with businesses, government agencies, and nonprofit organizations. In addition, the department is a member of the Institute for Management Studies, which also facilitates internships, including full-time internships during the summer.
200
THE BUSINESS OF ENERGY
Access to affordable energy is essential for sustainable economic development and improvement in living standards. This course examines the issues which affect the success of non-renewable and renewable energy financing programs, focusing on the critical relationship between capital markets and financial institutions. Topics include corporate finance relevant to the oil and gas industry as well as issues of unconventional, renewable, and alternative energy.
228
MARKETING PRINCIPLES
A study of the methods used by business and nonprofit organizations to design, price, promote, and distribute their products and services. Topics include new product development, advertising, retailing, consumer behavior, marketing strategy, ethical issues in marketing, and others.
238
FUNDAMENTALS OF FINANCIAL MANAGEMENT
A study of the fundamental theory, tools, and methods of financial management for a business owner. Topics include the time value of money, analysis of financial statements, capital budgeting, cost of capital, and capital structure. Prerequisites: Either Math placement of level 3 or higher or one Math course beyond MATH 100.
244
MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
A study of the complex character of organizational life and the discipline and process of management. Topics include the evolution and scope of organizations and management, planning, organizing, leading, and controlling. Emphasis is placed on the importance of managing in a global environment, understanding the ethical implications of managerial decisions, and appreciating work place diversity. Fulfills Domestic Cultural Diversity Requirement.
300
BUSINESS AND SOCIETY
Explores the intersection of business and society, with an emphasis on how society shapes business decisions, how business decisions shape society, and the evolution of these relationships over time. This class explores alternative viewpoints and aims to instill an appreciation of the role of business and entrepreneurship in society. It emphasizes critical thinking skills by exposing students to different perspectives. Students explore the social foundations of business and entrepreneurship, as well as their economic meaning and implications. Key themes include the economics of enterprise, the importance of institutions, the roles of risk and uncertainty, the causes of profit, the process of decision making, the sovereignty of consumers, the effects of competition, and inequality of wealth and income. Fulfills Domestic Cultural Diversity Requirement.
309
ORGANIZATIONAL THEORY
Explores how we think about organizations by examining the theoretical underpinnings of our understanding of organizations and organizational life, beginning with a historical survey of early theorists and moving on to explore the major theoretical lenses of current research. Explores the roles of technology, the organizational environment, social structure, and power in organizations through a variety of viewpoints including general systems theory, contingency theory, social construction, institutional theory, culture, storytelling, and discourse analysis.
310
HUMAN RESOURCES MANAGEMENT
A study of the human resources function in organizations. The course introduces the roles and functions of the human resources department and how managers engage in human resource activities at work. Explores the functions of selection, training and development, compensation, retention, performance appraisal, promotion, employment law, and the modern-day importance of strategic human resource management. Prerequisites: BUS 244 or consent of instructor. Fulfills Domestic Cultural Diversity Requirement.
311
INVESTMENT THEORY
Focuses on financial theory and empirical evidence that are used for investment decisions. A sound investment decision requires in-depth knowledge of the financial markets and empirical knowledge. This class is devoted to understanding investment principles and investors’ attitudes. Students learn how financial thinking has evolved since the turn of the 20th century by studying the great thinkers in the field of finance. The majority of the class is devoted to understanding the past and developing an investment policy based on individual risk preferences based on the knowledge and skills from class.
314
BUSINESS WRITING
Explores the principles of business writing through critical analysis, with special focus on mechanics, organization, clarity, conciseness, tone, and correctness. Students learn to develop, organize, and express ideas in various formats, including emails, business letters, memoranda, reports and proposals. Emphasis is placed on identifying the appropriate target audience and using the style appropriate both for the audience and the material to be communicated. Prerequisites: ENGL 106 or 107 or consent of instructor.
315
PRIVATELY OWNED BUSINESS MANAGEMENT
Explores how to manage a privately-owned firm from developing the business idea, managing day-to-day issues, and exit strategies and succession planning. Students examine how to adapt tools developed for publicly-owned firms to create effective strategies for private firms including small and family-owned businesses. Topics include general management issues such as developing and supporting organizational culture, employment best practices, and using budgets as planning tools. Cross-listed as ENTR 315. Prerequisites: ENTR 200; or BUS 228, 238, and 244; or consent of instructor.
316
MANAGERIAL RESEARCH METHODS
Examines the objective process of collecting and analyzing data to aid managerial decision making. Students learn how to review, apply, and conduct organizational research. Topics include the scientific method, sampling, data collection, observations and interviews, survey construction, and experimental design. Students learn how statistics are used to analyze organizational data. Prerequisite: BUS 244.
320
SOCIAL ENTREPRENEURSHIP
Focuses on creating a business to solve a social problem with the intent of achieving both a social impact and financial sustainability. The course views social entrepreneurship as a distinct alternative to public sector initiatives, especially in its approach to pervasive problems in society. Students build on principles learned in ENTR 200 and apply them and additional strategies to impacting social issues. Cross-listed as ENTR 320. Prerequisites: ENTR 200; or BUS 228, 238, and 244; or consent of instructor.
325
DIGITAL MARKETING
With the rapid shift of advertising dollars away from traditional media to digital platforms, it is becoming increasingly important for entrepreneurs and marketing graduates to be well-versed in digital marketing fundamentals. Through readings, papers, videos, case studies, and hands-on projects, students come away with an understanding of successful digital marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. Students also complete a hands-on project to build a marketing plan for a local business. Students exit the course with a solid understanding of digital marketing tactics, tools, and resources available for ongoing education. Cross-listed as ENTR 325. Prerequisites: ENTR 200, BUS 228, or consent of instructor.
331
DECISION MAKING
An exploration of the judgments and decisions underlying human behavior, including both individual and situational influences on the choices we make daily. Students learn how to apply theories of judgment and decision-making within the context of the workplace. The world of professional sports is one workplace where judgments, decisions, and organizational performance are easily observable. Decisions by team management, coaches, and players are explored as examples, as we examine the trend toward data-driven decision making in organizations.
333
GLOBAL BUSINESS STRATEGIES
A study of the basic concepts and theories pertaining to today’s global economy, business environment, and markets. Topics include international business environment, foreign political systems, world cultures, global economic integration, operation of the international monetary system, and ethical issues involving global business. Also covers multinational corporations, national trade policies, foreign direct investment, and regional trading areas. Prerequisites: BUS 228, 238, and 244 or consent of instructor. Fulfills Global Cultural Diversity Requirement.
337
SECURITY VALUATION AND PORTFOLIO THEORY
An introduction to the valuation of securities and quantitative portfolio theory, practice, optimization, and management. It addresses investor choice, market opportunities, and optimal portfolio selection. It examines security covariance and return models, performance analysis, and return attribution. A detailed examination of portfolio management and capital market theory including a review of material on efficient markets, the basic Markowitz portfolio model and the capital asset pricing model. These concepts are addressed in terms of international diversification and the evaluation of portfolio performance. Prerequisite: BUS 238.
339
CORPORATE FINANCE AND INVESTMENT BANKING
An intensive study of issues and applications of financial management in corporate finance. Topics include advanced capital budgeting, cash flow estimation and risk analysis, capital structure and leverage, dividend policy, international finance, and basic investment banking. Prerequisites: ACCT 110 and BUS 238 or consent of instructor.
342
MARKETING RESEARCH
The study of the principles and practices of marketing research. The focus is on the development and application of marketing research methods. Topics covered include selection of a research design, data collection, analysis, and report writing. Both quantitative and qualitative methods are covered. Focuses on an applied project. Prerequisites: BUS 228 or consent of instructor.
347
CONTEMPORARY ISSUES IN MARKETING
Examines social controversies involving marketing as portrayed in books, popular writings, political debates, and films (e.g., marketing of junk-foods, prescription drugs, or violent video games). Analyzes specialized marketing practices, such as financial services marketing, nonprofit marketing, internet marketing, or sports and recreational marketing. Prerequisites: BUS 228 or consent of instructor. May be repeated once for credit with departmental approval when topics are different.
348
CONTEMPORARY ISSUES IN MANAGEMENT
Examines social controversies involving management as portrayed in books, popular writings, political writings, and films (e.g., the effects of plant closings and global competition on local communities). Analyzes specialized management practices, such as social entrepreneurship, environmentally sustainable business practices, or public administration. Prerequisites: BUS 244 or consent of instructor. May be repeated once for credit with consent of department when topics are different.
349
CONTEMPORARY ISSUES IN FINANCE
Examines social controversies involving finance as portrayed in books, popular writings, political debates, and films (e.g., Enron and other corporate financial scandals, the destabilizing effects of hedge funds, and programmed trading). Analyzes specialized financial practices, such as public finance or investment banking. Prerequisites: BUS 238 or consent of instructor. May be repeated once for credit with consent of department when topics are different.
400
APPLIED ENTREPRENEURSHIP
Integrates all core coursework into an intensive application in entrepreneurship. The course revolves around entrepreneur, venture capital, and support service (legal, etc.) guest lecturers both on campus and at the entrepreneur’s place of business. In addition, the course requires advanced case studies, advanced simulations, and hands on projects focused on starting or growing an enterprise along with corporate venturing. When possible, students work with an entrepreneur to help in advanced planning to launch or grow the business. Cross-listed as ENTR 400. Prerequisites: ENTR 200, 210, and 220; or ENTR 200, BUS 228, 238, and 244; or consent of instructor.
424
LEADERSHIP IN THEORY AND PRACTICE
Designed to provide insight into the practical application of foundational theories of leadership. Students explore scholarly approaches to the topic and think critically about the workplace implications of major theories. This course investigates approaches to leadership that encourage and empower followers to act in accordance with their purpose and personal values. Particular attention is paid to how leaders can create circumstances in which followers are intrinsically motivated to perform at their best. Prerequisites: BUS 228, 238, and 244.
429
MARKETING STRATEGY
A study of the methods used by business and nonprofit organizations to analyze and select target markets and then to develop strategies for gaining and maintaining these customers. Topics include competitive strategy, market segmentation, product positioning, promotional design, and marketing-related financial analysis. Addresses case studies and the development of a detailed marketing plan. Prerequisites: BUS 228, 238, and 244 or consent of instructor.
438
FINANCIAL MODELING
Introduces students to mathematical, programming, and statistical tools used in the real-world analysis and modeling of financial data. These tools are applied to model asset returns, measure risk, construct optimized portfolios, value securities and to develop advanced capital budgeting tools using Microsoft Excel and other software if necessary. Students build probability models for asset returns, apply statistical techniques to evaluate if asset returns are normally distributed, use Monte Carlo simulation, construct efficient portfolios, and use other tools to evaluate financial models. Prerequisites: BUS 228, 238 and 244..
439
BUSINESS PRACTICUM
Provides students with practical work experience with local companies and organizations. Students work 10-12 hours per week for their sponsor organizations, in addition to attending a weekly seminar on management topics relevant to their work assignments. Since enrollment is limited by the available number of positions, students must apply directly to the Business Department before preregistration to be eligible for the course. May be repeated once for credit with consent of instructor when topics are different.
441
BUSINESS STRATEGY
An intensive study of the entrepreneurial function of business enterprises designed to build skills in conducting strategic analysis and strategic development in a variety of industries and competitive situations. Students examine industry structure, functional strategies, competitive challenges of a global marketplace, and sources of sustainable competitive advantage. Designed to integrate the knowledge and skills gained from previous coursework in business and related fields. Prerequisites: BUS 228, 238, and 244 or consent of instructor. Juniors and Seniors only.
470-479
INTERNSHIP
Prerequisites: BUS 228, 238, and 244 or consent of instructor.
N80-N89
INDEPENDENT STUDY
Prerequisites: BUS 228, 238, and 244 or consent of instructor.
490-491
INDEPENDENT STUDY FOR DEPARTMENTAL HONORS
Prerequisites: BUS 228, 238, and 244 or consent of instructor.
MATHEMATICAL FINANCE
The Mathematical Finance major offers integrated coursework that explores the relationship between theoretical and applied mathematics and the ever-evolving world of finance. The major equips students with a solid foundation in mathematics and finance that can be applied successfully to complex financial models and mathematical modeling of financial markets. The major consists of courses in mathematics, finance, and computer programming.
Major Requirements
All students majoring in Mathematical Finance must complete a total of 12 courses.
Capstone Requirement
Majors are required to pass BUS 438.
Diversity and Writing Courses
A list of courses that, when scheduled as W courses, count toward the Writing Requirement, can be found on the Registrar’s website and in the GENERAL EDUCATION REQUIREMENTS section of the catalog.
Foundation Courses (required):
BUS 238 Fundamentals of Financial Management
CPTR 125 Intro to Computer Science
MATH 128 Calculus I
Advanced Courses (required):
BUS 311 Investment Theory
BUS 337 Security Valuation and Portfolio Theory
BUS 438 Financial Modeling
CPTR 246 Advanced Programming
CPTR 247 Data Structures
MATH 129 Calculus II
MATH 130 Matrix Algebra
MATH 325 Theory of Interest with Applications
Mathematical Finance Electives (select one):
ACCT 110 Financial Accounting
ACCT 130 Managerial Accounting
ACCT 225 Budgeting and Financial Statement Analysis
BUS 339 Corporate Finance and Investment Banking
BUS 360 International Finance
ECON 110 Principles of Macroeconomics
ECON 111 Principles of Microeconomics
ECON 220 Money and Banking
ECON 310 Intermediate Macroeconomics
ECON 311 Intermediate Microeconomics
ECON 337 Public Finance
ECON 340 Econometrics
MATH 214 Multivariate Statistics
MATH 231 Differential Equations
MATH 332 Mathematical Statistics I
MATH 333 Mathematical Statistics II
MATH 338 Operations Research
PHYS 336 Mathematical Methods of Physics