Lycoming College operates lycoming.edu, which includes, but is not limited to, www.lycoming.edu, mylyco.lycoming.edu, campaign.lycoming.edu, and gowarriors.lycoming.edu. This statement informs website visitors regarding our policies with the collection, use, and disclosure of personal information. This statement applies only to information collected through our website and not to information collected offline.
The personal information that we collect is used for providing and improving our services. Lycoming College is committed to protecting the privacy and confidentiality of our site users. We will not use or share your information with anyone except as described in this Privacy Statement.
Information Collection and Use
For a better experience while using our website, we may ask you to provide us with certain personally identifiable information, including but not limited to your name, phone number, email address, and postal address. That information may be used to contact or identify you.
Whenever you visit our websites, we collect information that your browser sends to us; referred to as Log Data. Log Data may include information such as your browser version, pages of our website that you visit, the time and date of your visit, the time spent on those pages, and other statistics. We use Google Analytics to collect this information, but anonymize Internet Protocol ("IP") addresses and have disabled "Advertising Features" to prevent any personally identifiable information from being collected.
This information is stored for the purpose of analyzing trends in how visitors are using our website. Such trends include identifying popular content on our website, the most common Web browsers, times of heavy use, how visitors are arriving at our website, and other related information that helps us improve the content and performance of our website.
Cookies, Web Beacons and Similar Technologies
Cookies are files with a small amount of data that commonly use an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer's hard drive. Our website uses these "cookies" to collect information consistent with the Log Data, and to allow for functionality within secure sections of our website.
Our website utilizes a third-party advertising network (AdRoll) to collect data for the purpose of showing retargeted advertising on other websites. The AdRoll pixel collects the following data:
- Activity on Advertisers’ Digital Properties: This is data about your browsing activity on the Advertiser's website or app. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a business to business website, what items you placed into your online shopping cart, what products were purchased and how much was paid.
- Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
You may opt out of this tracking. For more information on opting out, visit www.aboutads.info, networkadvertising.org/choices, or youronlinechoices.eu (Europe only).
Social Media and Digital Marketing
With your permission, our website uses a conversion tracking pixel from Facebook, which allows us to measure the effectiveness of advertising campaigns on the Facebook and Instagram platforms. Any data collected by the pixel remains anonymous to us (i.e. we cannot see individual users' personal data). Facebook's use of the data collected is governed by Facebook's Data Policy found at https://www.facebook.com/about/privacy. To adjust your permissions for that platform, visit https://www.facebook.com/ads/preferences/.
You opt into the tracking described above by choosing "OK, I agree" on the cookie notice that appears on our website. If you have opted in, and wish to reset your selection, visit this page.
On occasion, the college may provide personal data (e.g. email address) to a third-party social media platform or other vendor for the purpose of enhancing the accuracy of our digital marketing campaigns.
Links to Other Sites
Our website contains links to other websites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Statement of these websites. We have no control over, and assume no responsibility for the content, privacy statements, or practices of any third-party sites or services.
Family Educational Rights and Privacy
Lycoming College is bound by the Family Educational Rights and Privacy Act (FERPA) regarding the release of student education records and, in the event of conflict with this statement, FERPA will govern.
We value your trust in providing us your personal information, and therefore we are striving to use acceptable means of protecting it. However, no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. For more information, see the Confidentiality of Records section of our Acceptable Use Policy.
Circumstances beyond our control
This statement explains how information collected from users is used by Lycoming College. However, it is not a guarantee of privacy. It is possible for collected information to be disclosed without Lycoming College’s permission or knowledge. For this reason, Lycoming College disclaims any warranty or representation of privacy or non-disclosure of information collected through the use of our site.
Changes to This Privacy Statement
We may update our Privacy Statement from time to time. We advise you to review this page periodically for any changes. We will notify you of any changes by updating the Last Reviewed date on footer of this page. Changes, therefore, are effective immediately.
If you have any questions or suggestions about our Privacy Statement, please contact ITS Services at firstname.lastname@example.org or (570) 321-4150.
Approved by the Web Team on 8/1/2019
Last Reviewed: 9/9/2019