Aerial view of campus with Williamsport, the Susquehanna River and Bald Eagle Mountain as a backdrop

Marketing Concentration

If you like working in a creative environment, thinking of new ways to communicate with people, or persuading an audience, then pursuing a concentration in marketing is a great fit for you.

Lycoming’s business administration major offers a concentration in marketing that provides a meaningful understanding of business strategies for gaining, retaining, and satisfying customers. The marketing concentration is achieved by completing four marketing-focused courses within the business track. In these courses, students examine pricing, promotion, product design, and product placement through the exploration of specialized topics such as launching an advertising campaign and building brand loyalty. Through enriching discussion, rigorous courses, and numerous enhanced academic experiences, students gain insight into creative strategies, data analytics, and the overarching role of marketing in society. Here, students flourish into competitive marketing professionals who thrive in a wide breadth of careers.