Office of Marketing and Communications
Assistant Vice President of Marketing and Communications
Marla oversees the office of marketing and communications. She leads Lycoming’s integrated marketing approach and news/content strategy, helping the College strengthen its brand as well as achieve its vision and goals as outlined in the strategic plan. Prior to that, she was the senior director of marketing and communications, and associate director of advancement communications for the College. Previous to that role, Marla worked in a number of corporate and agency settings. She holds a bachelor’s degree in journalism from Ohio University.
Director of Advancement Communications
Amy provides strategic communications support for college advancement and leads efforts in writing, editing, and producing various digital and print materials for the College. She serves as editor of the Lycoming College Magazine.
She spent nearly 20 years working in higher education with a focus on communications and advancement for the College of Pharmacy at Purdue University. Most recently, she served as communications manager overseeing all alumni publications and the marketing and branding for Purdue Pharmacy. Prior to communications, she managed the advancement operations for Purdue Pharmacy, having coordinated the annual fund and stewardship initiatives.
Amy holds a bachelor’s degree in art from Austin College in Sherman, Texas.
Sports Information Director & Associate Director of Athletics
Joe Guistina joined Lycoming College as its sports information director in June 2010. He previously served for three years as an assistant media relations director at the University of South Carolina Upstate in Spartanburg.
At USC Upstate, Guistina was responsible for the public relations efforts for baseball, women's basketball, men's and women's tennis and volleyball. He also was heard on ASun.TV soccer and softball broadcasts and women's basketball audio streaming broadcasts. In 2007-08, Guistina won two CoSIDA Fred Stabley Sr. Writing Contest awards, including a Best In District honor for his feature on cross country runner Emily Tangwar, "Running on Fear."
Guistina came to USC Upstate from Michigan State University, where he served as an intern during the 2006-07 academic year. At MSU, he handled all public relations efforts for the perennial top 25 women's basketball program, the Big Ten champion women's golf program and the women's soccer team. He also served as a game-day media relations assistant for the national champion ice hockey program, as well as for the men's basketball and football programs.
Before MSU, Guistina spent two years as a graduate assistant at the University at Buffalo, where he earned a master of arts in informatics in 2006. He worked with the women's soccer, wrestling and baseball programs.
As a student at Susquehanna University in Selinsgrove, Pa., Guistina was a three-year letterwinner as a pitcher on the Crusaders' baseball team. He also worked in the school's Sports Information Office for four years and was an editor on the school's newspaper staff for three years, serving as the sports editor as a junior. He earned a bachelor's degree in journalism in 2004.
Director of Publications
Murray Hanford has served as Lycoming College's publications manager since 1991. He is responsible for the design and production of all college publications and new media pieces.
Hanford has been recognized with more than 70 awards for his graphic design and new media work.
Institutional Videographer & Photographer
Max has provided professional photography and videography support in Lycoming County, as well as the surrounding area, for more than a decade. In recent years he has maintained a focus on sports broadcasting and academic culture.
He will fulfill strategic multimedia needs as identified by the office of Marketing & Communications. Part of his work as Institutional Photographer & Videographer will be to field requests from multiple departments regarding enrollment and advancement strategy, special events and institutional functions.
Lynn Zitta ’11
Associate Director of Enrollment Marketing
Lynn provides strategic marketing support for college admissions and retention efforts, leading in the planning, development and implementation of the College’s digital and print communications.
She has spent much of her career as a marketing copywriter and content developer, producing a high volume of creative assets for a variety of businesses and organizations, including higher education institutions, playground manufacturers, healthcare providers, financial advisors, and more. As a student worker at Lycoming College she provided support for both the advancement and alumni relations departments.
Lynn holds a master of fine arts degree in writing from Vermont College of Fine Arts and a bachelor’s degree in English (creative writing) from Lycoming College.