Chief Marketing Officer at SAP to speak at Lycoming College

Chief Marketing Officer at SAP to speak at Lycoming College

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Lycoming’s Institute for Management Studies (IMS) is pleased to welcome Global Chief Marketing Officer at SAP Alicia Tillman ’97 to present as a guest lecturer in the Harding Lecture Series. The event will take place on Thursday, Oct. 4 at 5:30 p.m. in Mary Lindsay Welch Honors Hall. Her lecture, titled “Building Customer Loyalty in the Digital Age to Drive Profitability and Growth,” will examine how to create valuable customer experiences that drive differentiation, profitability, and growth for companies in today’s modern world.

Before rising to success in roles such as the head of Marketing and Business Services at American Express, the Chief Marketing Officer at SAP Ariba, and finally the Global Chief Marketing Officer at SAP, Tillman graduated from Lycoming with a Bachelor of Arts degree in mass communications. She has used her Lycoming education throughout her career to both excel as a global business leader and to pursue further education in the Chief Marketing Officer program at the Kellogg School of Management at Northwestern University.

Honored in 2016 by Direct Marketing News as a 2016 Hall of Femme recipient, Tillman stands out as a powerful and influential female business leader. She currently holds the position of executive sponsor for SAP’s Business Women’s Network in New York, an organization comprised of 60 chapters and over 10,000 members across the globe.

In her position as Global Chief Marketing Officer, Tillman has been instrumental in boosting SAP’s international reputation, raising the company’s brand ranking four spots. She was recognized in 2018 as Forbes’ 29th Most Influential CMO and one of Adweek’s Most Powerful Women in Sports.

“The IMS is pleased to welcome alumna Alicia Tillman back to campus to share her insights and wisdom as a global marketing strategist and thought leader,” said Mehrdad Madresehee, Ph.D., the Robert and Mary Jackson Shangraw Professor of Economics and director of the IMS at Lycoming College.

The James W. Harding Executive Speaker Series, a lecture series facilitated by the IMS, invites top business executives like Tillman to campus each year. Endowed by a grant from the James S. Kemper Foundation in Long Grove, Ill., this lecture series offers students the opportunity to network with distinguished figures in the business world. These speakers often visit classrooms and dine with select students and faculty. Past visiting lecturers have included the vice president of an international automaker company, the governor of a Mexican state, the president of a multinational pharmaceutical company, the Comptroller General of the United States, a global tax leader, and many more.