Aerial view of campus with Williamsport, the Susquehanna River and Bald Eagle Mountain as a backdrop

Sport Management (SMGT)

Coordinator: Mark Zajack (Associate Professor)

  • Major: Sport Management
  • Courses required for major: 11
  • Capstone: SMGT 440

The major in Sport Management provides a strong focus on foundational theories, interdisciplinary knowledge, and practical application in the sports industry. Students will develop business, leadership, and communication skills and gain a broad understanding of the social and cultural contexts in which those skills are applied. A focus on ethical approaches to management provides students with the knowledge and strategies to promote gender and racial equity across sports organizations. The core of the major addresses key administrative, monetary, and legal aspects of the sports industry along with an emphasis on gaining significant practical experience with sports organizations. 

In addition, the interdisciplinary nature of the major encourages students to explore their individual areas of interest. A student interested in the business aspects of sport may take electives in areas such as marketing, finance, economics, accounting, and communication.  Students interested in human performance and leadership may take electives in management, psychology, sociology, exercise science, and anthropology. Sport management majors engage in critical thinking, writing, and interdisciplinary coursework that strengthens their ability to analyze complex issues. This major prepares students for diverse careers in the sport industry by combining practical, industry-focused learning with the adaptability and perspective that defines a liberal arts education.

Major Requirements  

Core courses

SMGT 110      Introduction to Sport Management
SMGT 310      Financial Management in Sport Organizations
SMGT 320      Sport Law & Governance
SMGT 440      Sport Management Capstone 

Take two business-related courses from:

ACCT 110      Financial Accounting
BUS 228         Marketing Principles
BUS 238         Financial Management
BUS 244         Management & Organizational Behavior
BUS 300         Business & Society 
ECON 111      Microeconomics

Take five courses, at least one of which is numbered 300 or higher, from a minimum of three prefixes:

ANTH 101      Ancient Bodies, Modern Lives
ANTH 310      Food & Culture
BIO 106          Cells, Genes & Society
BIO 107          Human Biology 
BIO 115          Medical Terminology and BIO 116 First Aid/CPR (2 credits each) 
BUS any course 310 or higher
CMS 221         Event Management
CMS 222         Entertainment Industry Promotion
CMS 327         Sports & Media
DSCI 101        Introduction to Data Science
ECON 241      Introduction to Economic Research
EXSC 110       Introduction to Exercise Science
MATH 123     Introduction to Statistics
PHIL 216        Business Ethics
PSY 110          Introductory Psychology
PSY 342          Health Psychology
SOC 240         Sociology of Race and Ethnicity
SOC 241         Sociology of Gender and Sexuality
SMGT 210      Special Topics in Sport Management
SMGT 430      Sport Management Practicum

110 
INTRODUCTION TO SPORT MANAGEMENT
Introduces students to the business, leadership, and operational foundations of the sports industry, with a focus on how teams, events, and organizations are managed in today’s competitive sports landscape. Explores the need for ethical approaches to management, addressing issues of gender and racial bias in sport with an eye toward fostering a more inclusive environment. Not open to juniors or seniors.

210
SPECIAL TOPICS IN SPORT MANAGEMENT
Explores emerging issues, trends, and innovations shaping the sports industry. Topics vary by offering. May be repeated once for credit when topics are different. Prerequisite: SMGT 110 or consent of instructor.

310
FINANCIAL MANAGEMENT IN SPORT ORGANIZATIONS
Introduces students to the essential financial principles that guide decision-making in professional, collegiate, and nonprofit sport settings. The course explores budgeting, revenue generation, financial analysis, economic impact, and the unique financial structures that shape teams, events, and facilities. Prerequisite: SMGT 110 and BUS 238 or ACCT 110, or consent of instructor.

320
SPORT LAW & GOVERNANCE
Provides students with a clear foundation in the legal frameworks and organizational structures that shape modern sports organizations. The course examines key areas such as risk management, contracts, compliance, athlete rights, and the governance models used by professional, collegiate, and amateur sport bodies. Students learn how rules, policies, and legal decisions influence operations and leadership, preparing them to navigate the regulatory landscape of the sports industry with confidence. Prerequisite: SMGT 110 or consent of instructor. 

430
SPORT MANAGEMENT PRACTICUM 
Gives students the opportunity to apply classroom knowledge in a real-world sports setting through supervised, hands-on work with a professional, collegiate, or community sport organization. The course emphasizes practical skill development, professional communication, and reflective learning as students engage in day-to-day operations, event support, or administrative tasks. Students work 10-12 hours per week for their sponsor organizations, in addition to attending a weekly seminar on management topics relevant to their work assignments. To be enrolled in the course, students must submit a resume, cover letter, and recommendation letters, complete an interview with the department, and may be required to interview with the host organization for placement. Prerequisites: completion of at least one SMGT 300-level course, or consent of instructor. May be repeated for credit.  

440
SPORT MANAGEMENT CAPSTONE
Challenges students to integrate and apply the knowledge, skills, and experience gained throughout the program to a research study or comprehensive sport industry project. This course provides students with an opportunity to demonstrate applied knowledge, critical thinking, ethical judgment, and effective communication skills necessary for early-career roles in sport management.  Prerequisites: completion of two SMGT 300-level courses, or consent of instructor.