Assistant Professor of Communication and Media Studies and Chair of the Department
John Capo was born and raised in New York City and moved to Williamsport in 2020 to join the faculty of Lycoming College. His background includes experience on the corporate and creative sides of the entertainment industry, social media, politics, and the digital arts. He previously taught at New York University, The City University of New York, and The Fashion Institute of Technology.
His courses have centered on media analysis and the study of communication for business and creative purposes, social media theory, public relations, advertising, speechwriting, public speaking, and related topics.
He has been interviewed by The Wall Street Journal, The New York Times, Forbes, Crain’s Business, Fast Company, PR Daily, The Today Show, TMZ, and others. In January 2021, he was inducted into The Academy of Interactive & Visual Arts, an assembly of professionals dedicated to embracing the evolving nature of traditional and interactive media.
Professional Background
Capo is the former director of public relations for The Snapple Center, Snapple’s branded entertainment complex in Times Square. As president of John Capo Public Relations, his consulting firm, he gained media coverage for clients in NYC’s film, theater, and live event industries. His clients have won the Emmy, Grammy, and Tony Awards.
He has worked as a political speechwriter and served as Senior Media Advisor for a New York State Senate campaign. In this role, he devised traditional and social media strategy, conducted debate prep sessions, and contributed to the writing of policy platforms.
As a former moderator of Reddit's "Ask Me Anything" community with 22 million followers on Reddit, he specializes in creating and growing online communities by studying how people behave online and why they behave that way. For Reddit, he has helped journalists, politicians, celebrities, and "ordinary people with extraordinary tales" tell their stories in uncensored, open forum Q&As with a global audience. Past participants include President Barack Obama, Elon Musk, Bill Gates, Edward Snowden, NASA astronauts live from the International Space Station, and Cookie Monster.
He curated Reddit’s “Spotlight on Journalism,” an interactive project where 45 journalists from all seven continents conducted live, uncensored Q&As on the topic of press freedom. Participants reflected a global spectrum of varying levels of media freedom and political persuasions, including Uganda’s Daily Monitor, Iran’s Donya ye Bazi, The Jerusalem Post, Daily News Egypt, Russia’s Pravda, Fox News, American Conservative Magazine, the famed Boston Globe “Spotlight” team, the survivors of the Capital Gazette newsroom shooting, the student editors of Parkland’s Marjory Stoneman Douglas High School newspaper, and more.
He co-created The NYC Drone Film Festival, the world’s first film festival dedicated to movies shot by drones, sponsored by GE and NBC News. He created FEARnyc, NYC’s biggest horror film festival, which has been praised by The New York Times and Entertainment Weekly and called “a huge, authoritative horror film festival” by Time Out New York and “The best thing happening in the entire country this October” by top horror publication Dread Central.
He produced the musical versions of Saved By The Bell and the cult classic flop film Showgirls. Both are New York Times Critics Picks that have been featured on MTV and spent years playing to audiences in New York and touring North America. He handled media relations for the musical version of Beverly Hills, 90210 and for Katdashians, a parody of the Kardashians that reimagined the family as cats, set to the music of Andrew Lloyd Webber's Cats.
Capo created and hosted The Pop Show, a concert series at Birdland featuring performances of the song catalogs of such pop artists as Michael Jackson, Billy Joel, Elton John, and Adele. The program raised funds for VH1’s Save the Music, Books for Africa, and The Trevor Project.
He has managed events at such venues as Citi Field, Bryant Park, The Liberty Science Center, The Rainbow Room, The Italian Embassy, and the flagship stores of Bloomingdales and Kiehl’s. He began his career in the development department at TheatreworksUSA, the nation’s largest provider of live touring family entertainment.
Capo also has experience as a creative. He won the 2011 New York Television Festival Pitch Contest and his winning pitch was turned into one of iTunes’ first digital series. The series received one win and another nomination at the Independent Series Awards.
In New York, Capo directed Frank Gilroy’s Pulitzer Prize-winning drama The Subject Was Roses, which Backstage praised for its “compelling depth, strong performances, and vigorous portrayals.” Talkin’ Broadway said “Capo has directed the production thoughtfully and created with his actors a number of sublimely moving moments. This The Subject Was Roses is relevant and worth savoring while it lasts.”
He directed Terrence McNally’s farce It’s Only A Play. Talkin’ Broadway said “Capo’s portrayal and choice of shows proves he's more than willing to tackle unusual challenges.” Theatre Resources Unlimited said “The multi-talented Capo captures a dark, quirky quality that works quite well.”
Capo’s play Tricks of the Trade premiered at Greenwich Village’s famed nightclub The Duplex in a two-month run that sold out before the play opened. The Drama Review said "Capo's witty and topical writing is at its best when it bounces and lashes from the mouths of his characters while simultaneously weighed down by an unbearable yet identifiable angst. With all its angst, shame and guilt disguised by wit, humor and sex, Tricks of the Trade is a telling and timely love story.” The Blade said “Capo is onto something. He conveys—without directly saying so—a sense of foreboding about the future of their lives in the face of an Orwellian never-ending war on terror, ever-diminishing job prospects, and a been-there-done-that world-weary culture.” NY Theatre said “Capo is not afraid to push the envelope. He has written many cutting and topical jokes that kept the audience laughing throughout.”
Also at The Duplex, Capo wrote and directed The Lost Ones. Blending narrative storytelling, direct address, and the actual songs of the artists, the project envisioned what might happen if Whitney Houston, Amy Winehouse, Michael Jackson, Kurt Cobain, and Karen Carpenter met in the afterlife. He is a former member of the Writers Guild of America, Actors Equity Association, and the board of directors of The Off Broadway Alliance.
Research and Academic Activities
In 2025, Capo presented at the 84th Pennsylvania Communication Association Conference at Penn State. His presentation, “Storytelling in Advertising: From Blair Witch to Barbie,” detailed the evolution of brand storytelling, a concept in advertising that blends the tools of traditional storytelling with contemporary advertising concepts.
At Stony Brook University, Capo studied the characteristics and motivations of Post-Millennials. He has written papers on crisis management and prevention on college campuses and a series of papers on challenges faced by specific subsets of the college population including transgender people, Muslims, and Republicans.
For CUNY, he served on the Communication Studies Curriculum and Assessment Committee. For SUNY, he was a member of the Advertising and Marketing Communications Curriculum Committee and the faculty advisor for the Jay and Patty Baker School of Business Career Fair, the Broadway Advertising Symposium with the Advertising Agencies of Les Misérables and The Phantom of the Opera, and for Couch Commencement, a seven-day event featuring speeches for the class of 2020 by 50 notable individuals direct from their couches during NYC’s COVID-19 stay-at-home order.
Personal Interests
Capo is an avid fan of baseball, horror movies, and napping.