Aerial view of campus with Williamsport, the Susquehanna River and Bald Eagle Mountain as a backdrop

Lycoming College wins eight national advertising awards

Lycoming College wins eight national advertising awards

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Lycoming College was recently honored with eight national awards in advertising and marketing by the Higher Education Marketing Report and the Collegiate Marketing Awards. These recognitions once again testify the College’s unceasing efforts in creative and insightful communication, an approach consistent with its vision of liberal arts and sciences education.

Founded by the Higher Education Marketing Report, The Educational Advertising Awards is the largest, oldest and most distinguished competition in educational advertising in the United States. In its 33rd year, more than 2,250 entries were submitted across 33 categories. Among 1,000+ colleges, universities and secondary schools from all fifty states and several foreign countries, Lycoming College was recognized for a total of four awards.

These awards consist of a gold medal in the direct mail category for “10 Reasons You Should Apply;” a gold medal in the new media category for “Happy New Year, Thank You;” a gold medal in the other category for the “Discovering” folder; and a merit medal for the Warrior Coffee brochure. Reviewed and selected by a national panel of industry specialists, these awards reflect the highest standards of creativity, marketing execution and message impact.

Lycoming College also earned four titles in the 2017 Collegiate Marketing Awards, an elite national program dedicated to advertising, marketing and promotion for higher education. The Collegiate Advertising Awards allows colleges, universities and other educational organizations of similar sizes across the nation to compete against each other. The judging panel consists of seasoned design and education marketing professionals and evaluates entries based on creativity, layout/design, typography, production, quality and overall effectiveness.

Among the 900 entries submitted to the 2017 Collegiate Marketing Awards, Lycoming won two gold and two silver medals in its size group. Once again, the “Discovering” folder and the Warrior Coffee brochure were recognized, respectively, with a gold and a silver medal. Lycoming College’s admission postcards won the College another gold medal in the category of direct mail series, and its “President’s 1812” invitation was honored with a silver medal.

10 Reasons You Should Apply, Gold, Direct Mail:

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