Office of Marketing and Communications
Sports Information Director & Associate Director of Athletics
Joe Guistina joined Lycoming College as its sports information director in June 2010. He previously served for three years as an assistant media relations director at the University of South Carolina Upstate in Spartanburg.
At USC Upstate, Guistina was responsible for the public relations efforts for baseball, women's basketball, men's and women's tennis and volleyball. He also was heard on ASun.TV soccer and softball broadcasts and women's basketball audio streaming broadcasts. In 2007-08, Guistina won two CoSIDA Fred Stabley Sr. Writing Contest awards, including a Best In District honor for his feature on cross country runner Emily Tangwar, "Running on Fear."
Guistina came to USC Upstate from Michigan State University, where he served as an intern during the 2006-07 academic year. At MSU, he handled all public relations efforts for the perennial top 25 women's basketball program, the Big Ten champion women's golf program and the women's soccer team. He also served as a game-day media relations assistant for the national champion ice hockey program, as well as for the men's basketball and football programs.
Before MSU, Guistina spent two years as a graduate assistant at the University at Buffalo, where he earned a master of arts in informatics in 2006. He worked with the women's soccer, wrestling and baseball programs.
As a student at Susquehanna University in Selinsgrove, Pa., Guistina was a three-year letterwinner as a pitcher on the Crusaders' baseball team. He also worked in the school's Sports Information Office for four years and was an editor on the school's newspaper staff for three years, serving as the sports editor as a junior. He earned a bachelor's degree in journalism in 2004.
Director of Publications
Murray Hanford has served as Lycoming College's publications manager since 1991. He is responsible for the design and production of all college publications and new media pieces.
Hanford has been recognized with more than 70 awards for his graphic design and new media work.
Associate Director of Advancement Communications
Marla provides strategic communications support for college advancement and fundraising, and leads efforts in writing, editing and producing various digital and print materials for the College.
As a public relations and marketing professional with more than 20 years experience, Marla has a background in helping leaders and multinational organizations with key message development and delivery of the news, including NTT Communications/Verio, where she spent six years.
Marla holds a bachelor’s degree in journalism from Ohio University.
Associate Director of Enrollment Marketing
Jennifer provides strategic marketing support for college admissions and retention efforts, and leads efforts to develop and produce social media content for the college.
As a marketing professional with more than 20 years experience, much of it in higher education, Jennifer has a track record of growing enrollment, specifically making use of content marketing, at the Florida Institute of Technology, where she served for seven years as assistant vice president for university marketing. She also has led public relations, marketing and media buying efforts for international brands as diverse as Ron John Surf Shop and the NHL’s Buffalo Sabres.
Before joining our team, Jennifer served as a case manager for Susquehanna Valley CASA, and most recently as the organization’s Executive Director.
Jennifer holds a bachelor’s degree in psychology from Cedar Crest College in Allentown, and an MBA from the Florida Institute of Technology.