Communication (CCOM, DCOM)

Associate Professor: Peterson (Chair)
Assistant Professors: Donati, Perez
Instructors: Fausey, Van Auken

  • Majors: Corporate Communication, Digital Media Communication
  • Digital Media Communication Tracks: Visual Media, Digital Filmmaking
  • Courses required for Corporate Communication major: 12
  • Courses required for either Digital Media Communication track: 13
  • Non-credit Colloquium: 4 semesters
  • Corporate Communication Capstone requirement: CCOM 400 or 440
  • Digital Media Communication Capstone requirement: DCOM 400
  • Minors: Corporate Communication, Digital Media Communication, Film Studies, Media Writing

A major in communication with a liberal arts base is the perfect choice for students interested in
2D animation, digital filmmaking, motion graphics, video editing, film and video production and post-production, corporate communication, advertising, public relations, management and financial communication, marketing communication, and media relations.

The department offers majors in Corporate Communication and Digital Media Communication
and minors in Corporate Communication, Digital Media Communication, Film Studies, and Media Writing. Students balance theory and practice as they study the way media interacts with society and are introduced to a variety of media in their courses, extracurricular activities, independent projects, and internships.

Corporate Communication (CCOM)

Corporate Communication is an inter-disciplinary major designed to prepare students for a variety of careers in business, government, non-profit, political, policy, international, or non-governmental organizations. The program leads to professional opportunities in corporate communication, public relations, advertising, marketing communication, public affairs, advocacy, media relations, human resources, change management, investor relations, science and environmental communication, international communication, and related fields.

Major Requirements

All students majoring in Corporate Communication must complete a total of 12 credits, distributed as follows:

I. Required Core Communication courses (five courses), plus colloquia:
CCOM 200     Introduction to Corporate Communication
CCOM 210     Writing for Corporate Communication
CCOM 324     Public Relations
CCOM 332     Advertising & Integrated Marketing Communication
CCOM 146, 246, 346, 446: four semester of non-credit colloquium

And one of either
DCOM 100     Introduction to Visual Media
DCOM 200     Digital Film and Video Production I

II. Core business-related courses (two courses):
BUS 228         Marketing Principles

And one of either
ECON 110      Principles of Macroeconomics
ECON 111      Principles of Microeconomic

III. Quantitative Course (one course):
ACCT 110      Financial Accounting
CPTR 125       Introduction to Computer Science
MATH 115     Applied Discrete Mathematics
MATH 123     Introduction to Statistics

IV. Communication capstone (one course):
CCOM 400     Corporate Communication Strategy
CCOM 440     Capstone Research Project

V. Elective Courses (select three courses). Other related courses may be substituted with departmental approval:
ANTH 229      Cultural Anthropology
BUS 238         Fundamentals of Financial Management
BUS 244         Management and Organizational Behavior
BUS 333         Global Business Strategies
BUS 342         Marketing Research
BUS 429         Marketing Strategies
CCOM 211     Informative and Persuasive Speaking
CCOM 330     Topics in Corporate Communication
CCOM 333     Financial Communication
CCOM 400     Corporate Communication Strategy
CCOM 440     Capstone Research Project
CCOM 470     Internship
ECON 220      Money and Banking
MWTG 219     Convergent Social Media
MWTG 324     Digital Publishing
MWTG 325     Web Communication
PHIL 216        Business Ethics
PSCI 220        Public Policy in America
PSCI 261        International Organizations
PSCI 316        Public Opinion and Polling
PSCI 338        Environmental Law and Politics

Capstone Requirement

All majors must successfully complete CCOM 400 or 440.

Writing Courses

The following courses, when scheduled as W courses, count toward the writing requirement: BUS 333; CCOM 210, 324, 440.

Minor Requirements

The Corporate Communication minor will enhance the content of any major area of study with an additional set of marketable skills in communication and public relations for business, nonprofits, and political, policy, or public interest groups. Five courses are required: CCOM 200, CCOM 210, two other 4-credit CCOM courses, and one additional course that counts toward the CCOM major.

200
INTRODUCTION TO CORPORATE COMMUNICATION
Introduces 1) the functional disciplines within corporate communication, including media relations, investor relations, employee relations, and community relations; 2) stakeholder management and issues management as core competencies of corporate communication; 3) the purposes and organization of a corporation; and 4) the relations among corporate and personal reputation, responsibility, and ethics. Information and insights from this course are applicable equally to non-profit, for-profit, or public sector organizations.

210
WRITING FOR CORPORATE COMMUNICATION
Instruction and practice in tactical writing skills to attain the entry-level competence expected for professionals in public relations and corporate communication. These skill sets include messaging; document formats and document distribution; writing for aural, oral, digital, and traditional communication; speechwriting; writing news releases; and media relations. Prerequisite: ENGL 106 or 107 or consent of instructor.

211
INFORMATIVE AND PERSUASIVE SPEAKING
Training in methods of informative and persuasive speaking, including formal speeches, impromptu situations, presentations, and persuasion in critical situations. Emphasizes the basic elements of effective public discourse: audience analysis, organization, content, and presentation skills. Prerequisite: ENGL 106 or 107.

324
PUBLIC RELATIONS
Considers the practice, theory, philosophy, ethics, and history of public relations. Appraises the capacity of public relations 1) to inform; 2) to persuade; 3) to cause, maintain, or change events and perceptions; and 4) to foster strategic business choices and decisions through rhetorical means. Prerequisite: ENGL 106 or 107.

330
TOPICS IN CORPORATE COMMUNICATION
Study of communication theory as applied to a special area of corporate communication through readings, discussion, and applications. Prerequisite: Sophomore standing or above or CCOM 200 or consent of instructor. May be repeated for credit when topics are different.

332
ADVERTISING & INTEGRATED MARKETING COMMUNICATION
An introduction to advertising and integrated marketing communication (IMC), this course links communication theory to practice fundamentals, such as branding, segmentation, targeting, message development, creative execution, and media planning. It details the growth of advertising into the broader field of IMC due to the dominance of brand, media fragmentation, and increased customer empowerment, among other forces.

333
FINANCIAL COMMUNICATION
Financial communication combines its core discipline – communication – with elements from corporate finance, law, accounting, information technology, management, and marketing. Its primary purpose is to sustain a company’s reputation, financial standing, and optimum valuation. Covers the role of information in the capital markets, formal and informal disclosure of material information, relevant US securities law and regulations, corporate governance, and working with investors, potential investors, financial analysts, and the financial media. No mathematics required. Prerequisite: CCOM 200; or an ACCT, BUS, or ECON course; or consent of instructor. 

400
CORPORATE COMMUNICATION STRATEGY
An integrative course in issues management, crisis management, planning, and evaluation, students learn organized and conscientious approaches for using communication to support  business strategy, to manage reputation, and to solve business problems. Prerequisites: CCOM 200, 210, and 324. Alternate years.

440
CAPSTONE RESEARCH PROJECT
Students about to enter careers in advertising, marketing communication, public relations, or corporate communication go deep into one final single, semester-long, individual assignment of the student’s choice, with the instructor’s guidance and permission. Most often the assignment takes the form of a thesis of original research using literature reviews and qualitative or quantitative methods. Prerequisites: CCOM 200 and 324. Alternate years.

146, 246, 346 and 446
CORPORATE COMMUNICATION COLLOQUIUM
Students are required to complete successfully the non-credit colloquium for a total of four semesters through academic experiences such as WRLC, The Lycourier, and Crossing The Frame Productions. Enrollment in other similar on and off-campus academic experiences will be accepted with departmental approval. Pass/Fail. Non-credit.

470
INTERNSHIP
Interns usually work off-campus in fields related to their areas of study. Students must apply for departmental and College approval prior to registration to be eligible for this course.  Prerequisite: junior or senior standing. 1-8 credits.

Digital Media Communication (DCOM)

Digital Media Communication is an innovative, interdisciplinary major with a strong relationship to other disciplines at the college including art, theater, creative writing, electronic music, business, sociology, political science, and history. The boundaries between video, film, multimedia production, web design, digital sound, photography, graphic design, and performance are collapsing as quickly as digital technology is expanding. The Digital Media curriculum at Lycoming College is grounded in the tradition of liberal arts and teaches the theory, skills, and  grammar of the visual language necessary to work within this rapidly changing technology. Upper level studio and theory courses and the opportunity to do a professional internship provide the conceptual, technical, and theoretical knowledge necessary to create compelling digital media and compete in the field.

Major Requirements

All students majoring in Digital Media Communication must complete the core courses and at least one of the two concentrations listed below:

CORE COURSES:
ART 212         Color and Design
ART 227         Photography 1
DCOM 200     Digital Film and Video Production I
DCOM 300     Digital Film and Video Production II
DCOM 340     Special Topics in Filmmaking and Video
DCOM 400     Digital Film and Video III/Senior Project
FILM 114       Film Art: Motion Picture Masterpieces

Participation in the Senior Film and Video festival is also required.

Choose two:
BUS 228         Marketing Principles
CCOM 200     Introduction to Corporate Communication
CCOM 332     Advertising and Integrated Marketing Communication
Any MWTG course

DIGITAL MEDIA COMMUNICATION COLLOQUIUM
DCOM 148, 248, 348, 448 (Pass/Fail. Non-credit.)

Choose one Concentration:

Visual Media:
ART 343; ART 344 or 430; ARHI 320/DCOM322 or ARHI 347; and one of the following three
Classes: ART 431, DCOM 320, or DCOM 330.

Digital Filmmaking:
DCOM 320 or 330; FILM 221; FILM 214 or 220; any one FILM course numbered 300 or
higher. ART 343 is recommended but not required.

Capstone Requirement

All majors must successfully complete DCOM 400.

Diversity and Writing Courses

The following course satisfies the Domestic Cultural Diversity Requirement: DCOM 322. The following courses, when scheduled as W courses, count toward the writing requirement: ARHI 320, 347; DCOM 322, 400; FILM 220, 221, 315, 320, 326.

Minor Requirements

The Digital Media Communication minor will be of interest to students who want to learn digital media as a form to communicate the content of their majors. Students of various majors might want to create a documentary video or educational website on the subject of their senior research. Minors in Digital Media Communication may pursue graduate studies and/or employment in a variety of fields including digital media production, advertising, cultural analysis, and documentary video production. Six courses are required: ART 227 and 343; DCOM 200 and 300; FILM 214; and one course selected from ART 344, DCOM 320, or DCOM 330.

100
INTRODUCTION TO VISUAL MEDIA
Through a combination of lectures, screenings, and hands-on demonstrations, this course is an introduction to the history and methodology behind the digital processes of a broad range of visual media as it is used in advertising, filmmaking, digital video, and photography. Not open to students who have received credit for DCOM 200. Does not count toward the DCOM major.

120
STOP MOTION ANIMATION
Takes the student through various aspects of stop motion animation. Includes analyzing animation shorts, developing concepts, and the production of stop motion animations. Emphasis is on conceptualization, creativity, and visual aesthetics. Intended for beginners (experience with creating videos or films is not necessary).

200
DIGITAL FILM and VIDEO PRODUCTION I
Introduces students to the basics of digital image making as it applies to the moving image. Topics include the principles, techniques, and fundamentals of digital photography and digital video.

300
DIGITAL FILM and VIDEO PRODUCTION II
A continuation of the skills developed in DCOM 200, including film and video project research, title sequences, and storyboards. An introduction to digital image manipulation and motion graphics as they apply to film and video. Prerequisite: DCOM 200 or consent of instructor. ART 343 is strongly recommended but not required.

310
THE MOVING IMAGE IN SERIES
This production course prepares students to work with the moving image as a series of video shorts that stem from one concept or idea. The course is strongly encouraged for the DCOM major; it aids in preparation for the senior project. Prerequisite: DCOM 300 or consent of  instructor.

320
NARRATIVE FILMMAKING
An introduction to fiction filmmaking through lecture, screenings, and hands-on demonstrations. Principles of cinematography, technical processes, and continuity editing are covered. Students also discuss storytelling techniques and analyze the techniques used by established filmmakers. Prerequisite: DCOM 300 and FILM 221 or consent of instructor. Alternate years.

322
VISUAL MEDIA IN THE DIGITAL AGE
The historical study of new media, with emphasis on video and interactive art forms, in relationship to the development of television, the World Wide Web, and social networks. Cross-listed as ARHI 320. Fulfills Domestic Cultural Diversity Requirement. Alternate years.

330
DOCUMENTARY FILMMAKING
Through a combination of lecture, screening, and hands-on demonstrations, this course familiarizes students with planning, writing, developing, and shooting non-fiction films. Students also discuss storytelling techniques and analyze the techniques used by established filmmakers. Prerequisite: DCOM 300. Alternate years.

340
SPECIAL TOPICS IN FILMMAKING AND VIDEO
Study of selected subject matter such as Motion Graphics and Special Effects, Advanced Stop Motion Animation, Lighting and Green Screen, or Installation Video. Prerequisite: DCOM 300 or consent of instructor.

400
DIGITAL FILM and VIDEO III / SENIOR PROJECT
Advanced production of documentary, narrative, or experimental video, multi-media, or interactive media incorporating advanced directing, shooting, lighting, sound, effects, and editing. The capstone course for the Digital Media Communication major. Prerequisite: DCOM 300 and senior status or consent of instructor.

148, 248, 348, 448
DIGITAL MEDIA COMMUNICATION COLLOQUIUM
Students are required to successfully complete the non-credit Colloquium for a total of four semesters through academic experiences such as WRLC and Crossing the Frame Productions. Enrollment in other similar academic experiences on or off campus can be accepted with departmental approval. Pass/Fail. Non-credit.

Film Studies (FILM)

The minor in Film Studies develops skills in media writing and the critical analysis of film, television, and video as an art form. Minors develop skills in researching film history and thinking creatively about contemporary attitudes, values, and beliefs associated with film. Five courses are required: FILM 114, two FILM courses at the 200 level, and two FILM courses at the 300 level.

114
FILM ART: MOTION PICTURE MASTERPIECES
Study of selected classic experimental and narrative films from around the world as well as from Hollywood. Consideration of what makes a classic through examination of such topics as acting, writing, directing, style, and genre. Alternate years.

212
MULTICULTURAL AMERICA ON SCREEN
Introduction to the art of understanding moving images to discover the cultural values of American filmmakers and their audiences. Comparison of the ways in which films and television use comedy, drama, and the documentary to examine topics having to do with values, beliefs, and cultural diversity in America.

214
SURVEY OF LANDMARKS IN FILM HISTORY
Close reading of selected films from around the world in an historical context using basic film theory to guide the reading with a major emphasis on cinematography, editing, and mise-en-scene. Prerequisite: ENGL 106 or 107.

220
TOPICS IN GENRES, ACTORS, AND DIRECTORS.
Comparative study of film genres, directors, and/or performers from an historical perspective. Prerequisite: ENGL 106 or 107. May be repeated for credit when topics are different.

221
INTRODUCTION TO SCREENWRITING
Training in methods of creating the original screenplay for film and/or television. Emphasis is placed on scene and plot construction, character development, and using the language of film to tell a story. Prerequisites: ENGL 106 or 107.

300
FILM AND SOCIAL CHANGE
Close analysis of selected documentary, propaganda, and social problem films that seek to influence our perceptions of reality. Prerequisites: ENGL 106 or 107.

315
CREATIVITY IN FILM
Study of ground-breaking artists who developed new ways of relating form to content in independent, experimental, animated, and digital films. Prerequisites: ENGL 106 or 107.

320
TOPICS IN FILM AND CULTURE
Exploration of film and related media texts in a particular historical context. Includes a study of the art, music, literature, political, and social framework of the period and culture under consideration. Prerequisites: ENGL 106 or 107. May be repeated for credit when topics are different.

326
MEDIA CRITICISM
Practice in analyzing print, auditory, visual, and digital texts from a cultural studies point of view. Emphasis is placed on basic methods of semiotic theory and application of structuralist analysis and frame theory. Prerequisites: ENGL 106 or 107 and sophomore standing.

Media Writing (MWTG)

The minor in Media Writing provides students in any academic discipline with significant practice in writing to diverse audiences. Students completing this minor learn how to connect messages with audience needs, values, and interests and how to make choices among the possible ways of conveying information in a mediated world.

Five of the courses listed below are required as well as a minimum of two non-credit colloquium courses involved with campus media (one of which must include a full semester’s work on the campus newspaper).

Writing, Rhetoric, and Audiences: one from ENGL 218 or FILM 326
Applied Media Writing: three from CRWR 240; ENGL 217; FILM 300; MWTG 219, 324, 325
Special Areas of Media Writing: one from ART 430, ENGL 322, or FILM 221
Colloquium: two from CCOM 246, 346, and 446.

219
CONVERGENT SOCIAL MEDIA
Practical experience in news gathering for print, electronic, and digital media by learning how to create share-worthy content. Students learn how to write, photograph, broadcast, podcast, and live-stream, with an emphasis on social media applications and the latest technology. Emphasis on researching and structuring stories for different kinds of media. Prerequisite: ENGL  106 or 107.

324
DIGITAL PUBLISHING
From desktop publishing for print newspapers, journals, newsletters, and brochures, to ePublishing, to web and mobile publishing, today’s communication specialists are expected to know how to write effectively for various media. Covers various publishing software and how to format content for various media applications and how to write feature articles for digital publishing. Prerequisite: ENG 106 or 107.

325
WEB COMMUNICATION
Introduces students to the complicated evolution of the Internet and how to effectively communicate and design for various media. Students learn how to utilize search engines, and create wikis, and content management systems. Prerequisite: ENG 106 or 107.