Office of Public Relations
Director of College Relations
Jerry Rashid, a veteran of higher education marketing and communications, was appointed director of college relations at Lycoming College in December 2007. He is responsible for managing all of the college's advertising, e-communications, marketing, media relations, photography, public relations, publications, social media and sports information efforts. He also serves as editor of Lycoming Magazine, assists with special events and maintains the front page and other areas of the college's website.
Rashid came to Lycoming from Olivet College in Michigan, where he served as assistant vice president for college relations for five years. While at Olivet, his duties included managing advertising, alumni relations, marketing, public relations, photography, publications, sports information, special events and the web.
His professional background includes more than 20 years in higher education public relations. Prior to Olivet, he worked at Coastal Carolina University in South Carolina, where he served as marketing communications specialist for three years. He has also worked in sports information at Stetson University in Florida, Wayne State College in Nebraska and the University of North Dakota.
Rashid’s work has been recognized by the Council for Advancement and Support of Education, Public Relations Society of America and the College Sports Information Directors of America.
A native of Lansing, Mich., Rashid earned a bachelor’s degree in communications from Michigan State University. He and his wife, Rosie, have two children and live in Montoursville.
Assistant Director of College Relations
Matthew Parrish joined the Office of College Relations in September 2013.
As assistant director of college relations, Parrish is responsible for producing content for the web and various print publications, managing news releases, social media accounts and e-communications, maintaining portions of the college’s web site and assisting with media relations and photography. He also helps with producing Lycoming’s alumni magazine.
Parrish earned a bachelor’s degree in English literature from Lycoming in 2006 and a master’s degree in painting from the University of the Arts in Philadelphia in 2008. He has audited several German classes at Lycoming and is a member of its German Club. Parrish has maintained an art studio with his wife, Elizabeth Parrish, also graduate of Lycoming, at the Pajama Factory. He also has volunteered with the First Friday Arts Council in downtown Williamsport.
Murray Hanford has served as Lycoming College's publications manager since 1991. He is responsible for the design and production of all college publications and new media pieces.
Hanford has been recognized with more than 55 awards for his graphic design and new media work.
Sports Information Director
Joe Guistina joined Lycoming College as its sports information director in June 2010. He previously served for three years as an assistant media relations director at the University of South Carolina Upstate in Spartanburg.
At USC Upstate, Guistina was responsible for the public relations efforts for baseball, women's basketball, men's and women's tennis and volleyball. He also was heard on ASun.TV soccer and softball broadcasts and women's basketball audio streaming broadcasts. In 2007-08, Guistina won two CoSIDA Fred Stabley Sr. Writing Contest awards, including a Best In District honor for his feature on cross country runner Emily Tangwar, "Running on Fear."
Guistina came to USC Upstate from Michigan State University, where he served as an intern during the 2006-07 academic year. At MSU, he handled all public relations efforts for the perennial top 25 women's basketball program, the Big Ten champion women's golf program and the women's soccer team. He also served as a game-day media relations assistant for the national champion ice hockey program, as well as for the men's basketball and football programs.
Before MSU, Guistina spent two years as a graduate assistant at the University at Buffalo, where he earned a master of arts in informatics in 2006. He worked with the women's soccer, wrestling and baseball programs.
As a student at Susquehanna University in Selinsgrove, Pa., Guistina was a three-year letterwinner as a pitcher on the Crusaders' baseball team. He also worked in the school's Sports Information Office for four years and was an editor on the school's newspaper staff for three years, serving as the sports editor as a junior. He earned a bachelor's degree in journalism in 2004.
A native of Rochester, N.Y., Guistina and his wife, Sarah, reside in Williamsport.