Dr. Arthur H. Sterngold
Business Administration: Associate Professor
Institute for Management Studies: Associate Professor of Business Administration
Special Interest: Marketing and Public Policy
Dr. Arthur Sterngold is an associate professor of business at Lycoming College in Williamsport, PA, where he teaches courses on marketing and related business topics. Dr. Sterngold also teaches the Management Scholars Seminars on controversial issues involving business, government and society for the Institute for Management Studies.
Professor Sterngold has published over a dozen articles in scholarly and professional journals, including two articles in Planning, the flagship publication of the American Planning Association: "Battling Bias: Beware of Surveys that Overstate People's Attitudes, Activities and Future Behavior" (July 2005) and "The Economic Impact and Feasibility Game" (February 2005). Sterngolds article, "Do Economic Impact Studies Misrepresent the Benefits of Nonprofit Arts and Cultural Organizations?" appeared in the Fall 2004 issue of the Journal of Arts Management, Law and Society, while his paper, "Confronting Plagiarism: How Conventional Teaching Invites Cyber-cheating" was published in the Summer 2004 issue of Change: The Magazine of Higher Learning. He has also published articles in Public Opinion Quarterly, the Journal of Consumer Affairs and the Journal of Marketing Education.
Before pursuing an academic career, Professor Sterngold worked in advertising, politics and economic development. He was the first director of the Economic Development Council of Georgia under the leadership of former Governor Zell Miller, and he served as an economic planner for government agencies in Florida and Georgia. After earning his MBA, Professor Sterngold worked for NH&S Advertising in Chicago on the Betty Crocker account (General Mills).
Professor Sterngold has served as a marketing consultant to several business and nonprofit clients, including McDonald's Corporation, Bell Labs (Lucent Technologies), Woodlands Bank, Pennsylvania College of Technology, City of Williamsport, SEDA-Council of Governments, Centre County Visitors Bureau, U.S. District Court for the Middle District of Pennsylvania, and the Centre Region Planning Commission.
Professor Sterngold lives in Muncy, PA, with his wife and two teenage sons, where he is a member of the Curriculum Review Committee for the Muncy School District and a certified PIAA and USSF soccer referee. In spring 2006, Professor Sterngold and Anne Landon were the table tennis doubles champions in the intra-mural league at Lycoming College.