Business Administration: Associate Professor
Institute for Management Studies: Associate Professor of Business Administration
Special Interest: Marcellus Shale gas and energy policy; Controversial issues involving business, government and society
Arthur Sterngold is a business professor at Lycoming College who teaches courses about marketing, entrepreneurship, research methods, Marcellus gas and energy issues, and related business topics.
Sterngold has published over two dozen articles in scholarly journals, professional magazines and national newspapers, including recent op-ed pieces about Marcellus gas issues in the Philadelphia Inquirer, Pennsylvania Business Central and Williamsport Sun-Gazette. Two of his articles about the misuses of surveys, polls and economic analyses were published in Planning magazine, the flagship publication of the American Planning Association. Sterngold’s essay, “Confronting Plagiarism: How Conventional Teaching Invites Cyber-cheating," was published in Change: The Magazine of Higher Learning. His scholarly works have been published in Public Opinion Quarterly, the Journal of Consumer Affairs, the Journal of Arts Management, Law and Society, and other academic journals.
Before pursuing an academic career, Sterngold worked in advertising, marketing, environmental planning and state economic development. He was the first director of the Economic Development Council of Georgia under the leadership of former Governor Zell Miller, and he worked as an economic planner for the South Florida Water Management District, which controls the water resources in the southern half of the Florida. Sterngold worked in Client Relations for Needham, Harper and Steers Advertising in Chicago on the Betty Crocker account (General Mills).
Since becoming a college professor, Sterngold has continued to accept summer consulting projects that will enhance his teaching and research, including assignments with McDonald's Corporation, Woodlands Bank, Pennsylvania College of Technology, City of Williamsport, SEDA-Council of Governments, Centre County Visitors Bureau, U.S. District Court for the Middle District of Pennsylvania and the Centre Region Planning Commission.
Sterngold lives in Muncy with my wife, Kathy, a professional potter who teaches the ceramics classes at Lycoming College. Their oldest son, David, graduated from Swarthmore College in June 2012 and works in Philadelphia for Clear Admit, a business school admission consulting firm. Their younger son, Noah, is a junior at Swarthmore and hopes to play professional soccer after he graduates. Kitty, the family cat, just tries to put up with everyone.
For several years, Sterngold was a certified AYSO and PIAA soccer referee, and he enjoys playing tennis and pickleball. He likes to write, to read and to watch good movies. Sterngold is a news junkie and the chief bottle-washer for his wife’s pottery-making.