Lycoming College art director earns accolades for educational advertising

Lycoming College art director earns accolades for educational advertising

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Lycoming College’s art director, Murray Hanford, earned six awards from two educational advertising competitions for work completed in 2015. Lycoming College marketing partners, Creative Communication Associates and Ruffalo Noel Levitz, also won awards for advertising created for the college in collaboration with Hanford and members of the College’s advancement and enrollment management departments.

“We’re thrilled to see the talent and hard work of our staff and partners recognized by other industry professionals,” said Patrick Marty, executive director for Communications and External Relations at Lycoming. “Developing materials that enable young adults to see the value of a Lycoming education as a start to a successful career requires creativity and insight. We congratulate everyone who helped develop the pieces.”

Hanford earned a gold, two silvers and a merit award from the 31st Annual Educational Advertising Awards program sponsored by the Higher Education Marketing Report. The awards were judged by a panel of industry specialists based on creativity, marketing execution and message impact. He earned two silvers from the Collegiate Advertising Awards. Entries for that competition are judged by a panel of design and education marketing professionals based on creativity, layout/design, typography, production, quality and overall effectiveness. The full list of Lycoming awards and graphics are available here.

The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, the competition received in excess of 2,000 entries from more than a thousand colleges, universities and secondary schools from all 50 states and several foreign countries.

The Collegiate Advertising Awards is an elite national program that recognizes today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services.

Lycoming College advertising partners, Creative Communication Associates and Ruffalo Noel Levitz, also won awards — two golds and two merits — for their work on the college’s behalf.

Hanford’s creative consistency has been recognized with more than 70 awards over the course of his career.