Bonita Kolb, associate professor of business administration
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Dr. Bonita Kolb, associate professor of business administration at Lycoming College, was the keynote speaker at the annual WVIA ArtScene Conference: Building Our Arts Community Through Marketing. The Conference was held on Tuesday, Nov. 18 in the WVIA Public Media Center in Pittston, Pa.
Kolb has written several books including “Marketing Research for Non-Profit, Creative and Community Organizations and Entrepreneurial Skills for Creative People.” She has also published articles in the “International Journal of Arts Management,” the “Journal of Cultural Economics” and the “Journal of Nonprofit & Voluntary Sector Marketing.” Her current research focuses on developing a model for social media use before, during and after an event or performance.
“Social media is now a part of any promotional strategy whether it is a creative start-up, a multinational corporation, or a nonprofit cultural organization,” Kolb said. “An arts organization needs to use social media because it is an effective and yet low cost method of building a relationship with customers. Nonprofit organizations also need to use social media so that they can build support for their mission in the community.”
At the conference, special guests gave updates on arts funding opportunities as well as tips from the media on how to promote events for various art groups throughout the region. WVIA also unveiled an exciting new social media arts news aggregator that will help regional organizations publicize their activities. Organizations that attended gave a two-minute success story about a great programming idea, collaboration among individuals or groups, a unique marketing or funding success, or any accomplishment that could help another arts organization.
The WVIA ArtScene Conference was made possible by a grant from the Willary Foundation. WVIA is committed to public service through many projects in education and lifelong learning, economic development, health and wellness, regional history, arts and culture.