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The Lycoming College business department will host Thomas A. Crumm, author of the book "What is Good for General Motors? Solving America's Industrial Conundrum" on Monday, Nov. 14, at 7:30 p.m. in Mary Lindsay Welch Honors Hall. The free public event is part of the College's bicentennial celebration and symposium series.
Crumm's book focuses on aspects of the rise and fall of the automobile industry that could be used to improve the United States' manufacturing sector. His factors include corporate culture and leadership, employee empowerment and labor relations, the integration of technology and workers, supplier relations and vertical integration, and sales philosophy and customer satisfaction.
A third-generation autoworker, Crumm worked for General Motors as an industrial engineer. In the late-1980s, he was a strategic planner in Roger Smith's development of a Saturn expansion proposal, and in the mid 1990s, he led GM Chairman Josh Smale's scenario planning staff. After leaving GM, Crumm became a consultant for Adaptive Materials, Inc., which develops and produces solid oxide fuel cells for defense applications.
Founded in 1812 and celebrating its bicentennial during the 2011-12 academic year, Lycoming College is a national liberal arts and sciences school dedicated to the undergraduate education of 1,400 students. It offers 35 academic majors and is recognized as a Tier 1 institution by U.S. News and World Report. Located near the banks of the Susquehanna River in Williamsport, Pa., Lycoming is one of the 50 oldest colleges in the nation.