Corporate Communication (CCOM)
The major in Corporate Communication provides a foundation in organizational communication, marketing and management. This major is an interdisciplinary program, with emphasis placed on both oral and written communication in a corporate context. The major in Corporate Communication also provides students the opportunity to learn about marketing and management functions in both commercial and non-commercial organizations. This major provides students a basis for entry into a variety of occupations, including corporate communication, public relations, marketing, management, or corporate communication research and analysis.
All students majoring in Corporate Communication must complete the six Corporate Communication courses, the five additional required Business, Economics, and Accounting courses, and three elective courses. Additionally, sophomores, juniors, and seniors who have declared a major in Corporate Communication are required to enroll in and successfully complete the non-credit Corporate Communication Colloquium during each semester they are on campus or until they have successfully completed at least four semesters of this non-credit course. All students in this major are encouraged to complete an internship before graduation.
Digital Media Communication (DCOM)
Digital Media Communication is an innovative, interdisciplinary major with a strong relationship to other disciplines at the college including theater, creative writing, electronic music, sociology, political science, and history. The boundaries between video, film, multi-media production, web design, digital sound, photography, graphic design and performance are collapsing as quickly as digital technology is expanding. The Digital Media curriculum at Lycoming College is grounded in the tradition of liberal arts and teaches the theory, skills and grammar of the visual language necessary to work within this rapidly changing technology. Upper level studio and theory courses and the opportunity to do a professional internship provide the conceptual, technical and theoretical knowledge necessary to create compelling digital media and compete in the field.
Film Studies (FILM)
The Film Studies program develops skills in media writing and the critical analysis of film, television, and video as an art form. All minors develop skills in researching film history and thinking creatively about contemporary attitudes, values, and beliefs associated with film. Minors in Film Studies have the ability to pursue graduate studies and/or employment in a variety of fields including digital media production and administration, creative advertising, arts administration, journalism, cultural analysis, film preservation, and writing for the media. Six courses are required. Required Foundation Courses: FILM 112 and 246. Film History and Culture: two from FILM 214, 220, and 320. Film Theory and Practice: two from FILM 300, 315, 321, and 340.
Media Writing (MWTG)
The minor in Media Writing provides students in any academic discipline with significant practice in writing to diverse audiences in the contemporary world. Students completing this minor learn how to connect messages with audience needs, values, and interests and how to make choices among the possible ways of conveying information in a mediated world.
Each student minoring in Media Writing completes five of the courses listed below as well as a minimum of two non-credit colloquium courses involved with campus media (one of which must include a full semester’s work on the campus newspaper). Writing, Rhetoric, and Audiences: one from ENGL 218 and FILM 246. Applied Media Writing: three from ENGL 217, 240, FILM 300, MWTG 219, 323. Special Areas of Media Writing: one from ART 430, ENGL 322, and FILM 321. Colloquium: two from CCOM 246, 346, and 446.