This major is designed to educate students about business and management functions in both commercial and non-commercial organizations. The program provides a well-balanced preparation for a wide variety of professions and careers, including banking, financial services, small business management, marketing, sales, advertising, retailing, general management, supervision, investments, human resources management, and management information systems. The major is also appropriate for students who plan to attend graduate school in business or related fields, such as law or public administration.

All students majoring in Business Administration must complete the ten core courses and at least one of the four tracks listed below.

ACCT 110; BUS 223, 228, 235, 244, 312, 320, 338, 441; ECON 110 or 111. Statistics is also required.

1. General Management:
ACCT 130 or 223; BUS 449; two courses from BUS 330, 332, 343, 344, 345, 429

2. Financial Management:
ACCT 130 or 223; BUS 339; two courses from BUS 340, 345, 435, ECON 220

3. Marketing Management:
BUS 319, 342, 429; one course from BUS 332, 343, 344, 444

4. International Business Management:
Two courses selected from BUS 319, 330, 435; ECON 343; PSCI 225; one course selected from ECON 240, PSCI 221, PSCI 327; and two higher-numbered language courses beyond those used to meet the foreign language distribution requirement. Majors in the International Business Management track are encouraged to minor in a foreign language. Additionally, it is the expectation, though not a requirement, that they will complete a practicum or internship relating to international business, preferably in a foreign country.

The department offers three minors:

(1) general management,
(2) financial management, and
(3) marketing management.

1. General Management:
Students are required to complete BUS 228, 244, and any three unit courses in the department, two of which must be numbered 300 or higher. Students may substitute two half-unit courses numbered 300 or higher for one unit course numbered 300 or higher.

2. Financial Management:
Students are required to complete BUS 338, 339, 340, ECON 220 and either ECON 441 or BUS 345.
3. Marketing Management:
Students are required to take BUS 228, and any four from: BUS 319, 332, 342, 343, 344, 429, 444.

Through BUS 439, Business Practicum, and BUS 325, International Internship, the department offers a wide variety of U.S. and international internships with businesses, government agencies and nonprofit organization. In addition, the department is a member of the Institute for Management Studies, which also offers internships, including several full-time paid internships during the summer.

All majors and minors are encouraged to complete a selection of the following courses:

• ACCT 130 Accounting for Managerial Decision-Making (Track 3 majors)
• BUS 235 Legal Principles I
• ECON 110 Principles of Macroeconomics and 111 Principles of Microeconomics
• COMM 211 Public Speaking and Group Communication, 323 Feature Writing for Special Audiences, and 235 Writing and Speaking in Business and the Professions
• PHIL 216 Philosophical Issues in Business
• PSCI 110 Government and Politics in the United States

The following courses satisfy the cultural diversity requirement: BUS 244 and 319. The following courses, when scheduled as W courses, count toward the writing intensive requirement: BUS 340, 342, 344, and 441.

The Department of Business Administration is a member of the Institute for Management Studies. See page 115.

112

BUSINESS AND SOCIETY

A critical examination of the role of business in modern society. Topics include the social and economic roles of business management techniques by commercial and non-commercial organizations (e.g., banks, manufacturers, retail stores, hospitals), and business careers and functions. Designed for students considering majors or minors in business, and for non-majors seeking a broad understanding of business. May not be taken for credit by students who have successfully completed four or more courses in BUS.

QUANTITATIVE BUSINESS ANALYSIS

A study of the opportunities and shortcomings of a quantitative approach to managerial decision-making. Using hand-computed and computer generated decisional models, students explore quantitative applications to quality control, resource allocation, inventory control, decisional analysis, network scheduling, forecasting, and other topics. Prerequisite: Statistics, or consent of instructor.

MARKETING PRINCIPLES

A study of the methods used by business and nonprofit organizations to design, price, promote and distribute their products and services. Topics include new product development, advertising, retailing, consumer behavior, marketing strategy, ethical issues in marketing and others. Readings, case studies, library assignments and team research projects.

LEGAL PRINCIPLES I

Lectures and analyses of cases on the nature, sources, and fundamentals of the law in general, and particularly as relating to contracts, agency, and negotiable instruments.

LEGAL PRINCIPLES II

Lectures on the fundamentals and history of the law relating to legal association, real property, wills, and estates.

A study of the complex character of organizational life and the discipline and process of management. Topics include the evolution and scope of organizations and management, planning, organizing, leading, and controlling. Emphasis is placed on the importance of man-aging in a global environment, understanding the ethical implications of managerial decisions, and appreciating work place diversity.

HUMAN RESOURCE MANAGEMENT

A study of the recruitment, selection, development, compensation, retention, evaluation, and promotion of personnel within an organization. Emphasis is on understanding these major activities performed by Human Resource Management professionals as organizations deal with increased laws and regulations, the proliferation of lawsuits related to Human Resources, changes in work force characteristics, and an increasingly competitive work environment. one-half unit of credit. Prerequisite: BUS 244 or consent of instructor.

INTERNATIONAL MARKETING

An investigation of the challenges of doing business in an increasingly global environment. Special emphasis is placed on the cultural and social diversity of international markets. Examines the marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development. Prerequisite: BUS 228 or consent of instructor.

MANAGEMENT INFORMATION SYSTEMS

A study of computer information systems and digital networks from the perspective of business managers and other end-users. Topics include the components and functions of management information systems, personal productivity applications, distributed networks and communication systems (including the Internet and World Wide Web), database management, electronic commerce and other emerging technologies and business applications. One-half unit of credit. Prerequisite: BUS 244 or consent of instructor.

INTERNATIONAL INTERNSHIP

A seven week overseas internship experience, supervised on site by a member of the Lycoming College faculty. The course includes an internship with an organization in the host country, and a program of activities designed to familiarize the student with the cultural, political and legal environment of the host country. These activities include seminars, guest lecturers, visits to centers of government and to sites of cultural and/or historical importance. Previous internships have included: The Prince’s Youth Business Trust, The Oxfordshire Chamber of Commerce, Oxford Brookes University, Critchley’s Chartered Accountants, Oxfam U.K., Spires International and FPD Savills International; all located in Oxford, England. Previous programs in the U.K. have included visits to the House of Parliament, Windsor Castle and Stone-henge, as well as weekend trips to Dublin, Ireland and Paris, France. Open to business and non-business majors and may be taken for four to eight semester hours of credit. Prerequisite: consent of instructor. Summer term only. May be repeated for credit, provided that the 16-credit limit for practica, internships, and /or student teaching is not exceeded.

INTERNATIONAL MANAGEMENT

A study of the dynamic process of applying management concepts and techniques in a multinational environment. Topics include global strategy and competitiveness, the cultural context, intercultural communications, organizational behavior and human resource management, and ethics and social responsibility. Special emphasis is placed on managing organizational cultures and diversity and the environment for international management. Prerequisite: Bus 244 or consent of instructor.

ADVERTISING AND PROMOTION

A study of the fundamental theory, tools, and methods of financial management. Topics include the mathematics of finance, working capital management, capital budgeting, and analysis of financial statements. Prerequisites: ACCT 110 and Statistics, or consent of instructor.

An intensive study of issues and applications of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non-directed cases. Prerequisite: BUS 338 or consent of instructor.

INVESTMENTS

An introduction to the financial sector of the economy and the structure and functions of financial markets and the agencies involved; brokerage houses and stock exchanges; the various types of investments available. Techniques used to evaluate financial securities. Also covered are recent developments in investment theory. Prerequisite: BUS 338 or consent of instructor.

MARKETING RESEARCH

This is a study of the principles and practices of marketing research. The focus is on the development and application of marketing research studies. Topics covered include selection of a research design, project planning and scheduling, data specification and gathering, quantitative methods to analyze data, interpretation of data, and research report writing. Reading, cases, and research project. Prerequisite: BUS 228 and Statistics, or consent of instructor.

RETAIL AND SERVICES MARKETING

A study of marketing practices by companies that directly sell goods and services to consumers, such as department stores, restaurants, mail-order firms, banks hospitals and accounting practices. Emphasis is placed on the methods used by organizations to attract and satisfy their customers and clients. Prerequisite: BUS 228 or consent of instructor.

FINANCIAL STATEMENT ANALYSIS

Deals with the analysis of financial statements as an aid to decision making. The theme of the course is understanding the financial data which are analyzed as well as the methods by which they are analyzed and interpreted. This course should prove of value to all who need a thorough understanding of the uses to which financial statements are put as well as to those who must know how to use them intelligently and effectively. This includes accountants, security analysts, lending officers, credit analysts, managers, and all others who make decisions on the basis of financial data. Prerequisite: ACCT 110.

MARKETING STRATEGY

A study of the methods used by business and nonprofit organizations to analyze and select target markets, and then to develop strategies for gaining and maintaining these customers. Topics include competitive strategy, market segmentation, product positioning, business demographics and marketing-related financial analysis. Readings, case studies, library assignments and computer exercises. Prerequisites: BUS 228 and Statistics, or consent of instructor

INTERNATIONAL FINANCIAL MANAGEMENT

A study of the environment and methods of international financial management. Topics include international financial markets and instruments, analysis of capital budgeting and investment abroad, multinational working capital management, and foreign exchange and other risk. Prerequisite: BUS 338, or consent of instructor. Alternate years.

BUSINESS PRACTICUM

This course provides students with practical work experience with local companies and organizations. Students work 10-12 hours per week for their sponsor organizations, in addition to attending a weekly seminar on management topics relevant to their work assignments. Since enrollment is limited by the available number of positions, students must apply directly to the business department before preregistration to be eligible for the course. Consent of instructor.

441

STRATEGIC MANAGEMENT

An intensive study of the planning and control of business enterprises designed to build students’ skills in conducting strategic analysis in a variety of industries and competitive situations. Through case studies, research, presentations, and discussions, students examine industry structure, functional strategies, competitive challenges of a global marketplace, and sources of sustainable competitive advantage. This course is designed to integrate the knowledge and skills gained from previous coursework in business and related fields. Prerequisites: BUS 223, 228, 244, 312, 320, and 338, or consent of instructor. Seniors only.

APPLIED MARKETING RESEARCH

Students design, implement and present marketing studies for local businesses and other client organizations. Depending on the project, research methods may include customer surveys, focus groups, demographic studies and computerized information searches. In addition, students study market research methods and problems, such as designing questionnaires, selecting samples, detecting sources of bias, and presenting results to clients. Prerequisite: BUS 342 or consent of instructor. May be repeated once for credit with consent of instructor.

PRODUCTION MANAGEMENT

An introduction to the planning, organization, and controlling of operations in a production facility. The course also incorporates quantitative techniques and computer applications used in the production and operations management environment. Topics include capacity and layout planning, facility location analysis, job design and work measurement, production scheduling, materials requirement planning models, and quality controls. Students will engage in the actual design of an inventory status file and MRP system. Prerequisite: BUS 223 or consent of instructor.

SMALL BUSINESS MANAGEMENT AND ENTREPRENEURSHIP

This course provides the student with the information needed to develop a business plan for starting and operating a small business enterprise. The course focuses on the key elements of planning and the essential characteristics of small businesses. The discussion and analysis of small business cases and the problems/opportunities facing small businesses are used to reveal trends in the small business community and the role of government. Prerequisites: ACCT 130 and BUS 228, 244, 338; or consent of instructor.

INTERNSHIP (See index)

Recent projects include marketing analysis for a paper products firm, planning a branch store, real estate management and banking.

INDEPENDENT STUDY (See index)

Examples of recent studies are: the economic impact of a college on a community and marketing strategy for a local firm entering the consumer market.