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| BUSINESS ADMINISTRATION (BUS) | |
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Associate Professors: Weaver This major is designed to educate students about business and management functions in both commercial and non-commercial organizations. The program provides a well-balanced preparation for a wide variety of professions and careers, including banking, financial services, small business management, marketing, sales, advertising, retailing, general management, supervision, investments, human resources management, and management information systems. The major is also appropriate for students who plan to attend graduate school in business or related fields, such as law or public administration. All students majoring in Business Administration must complete the ten core courses and at least one of the four tracks listed below. Core courses required of all majors: ACCT 110; BUS 223, 228, 244, 312, 320, 338, 441; ECON 110 or 111. Statistics is also required. Track requirements: 1. General
Management: Two courses selected from BUS 319, 330, 435; ECON 343; PSCI 225; one course selected from ECON 240, PSCI 221, PSCI 326; and two higher-numbered language courses beyond those used to meet the foreign language distribution requirement. Majors in the International Business Management track are encouraged to minor in a foreign language. Additionally, it is the expectation, though not a requirement, that they will complete a practicum or internship relating to international business, preferably in a foreign country. Minors The department offers three minors: (1) general management, 1. General Management: Students are required to complete BUS 112, 228, 244, one course in the department numbered 300 or higher, and either BUS 223 or a second course in the department numbered 300 or higher. If two courses are taken numbered 300 or higher, each must be chosen from a different major track. 2. Financial Management: Students are required to complete BUS 338, 339, 340, ECON 220 and either ECON 441 or BUS 345. 3. Marketing Management: Students are required to take BUS 228, and any four from: BUS 319, 332, 342, 343, 344, 429, 444. Internships Through BUS 439, Business Practicum, and BUS 325, International Internship, the department offers a wide variety of U.S. and international internships with businesses, government agencies and nonprofit organization. In addition, the department is a member of the institute for Management Studies, which also offers internships, including several full-time paid internships during the summer. Recommended Courses All majors and minors are encouraged to complete a selection of the following courses: • ACCT 130 Accounting for
Managerial Decision-Making (Track 3 majors) The following courses have been approved to be offered as cultural diversity courses: BUS 244, 319. Students must check semester class schedules to determine which courses are offered as "D" courses for that semester. Writing Intensive Courses The following courses have been approved to be offered as writing intensive courses and may be offered as such: BUS 244, 330, 340, 342, 344, 441. Students must check semester class schedules to determine which courses are offered as "W" courses for that semester. Institute for Management Studies The Department of Business Administration is a member of the Institute for Management Studies. See page 115. 112 BUSINESS AND SOCIETY A critical examination of the role of business in modern society. Topics include the social and economic roles of business management techniques by commercial and non-commercial organizations (e.g., banks, manufacturers, retail stores, hospitals), and business careers and functions. Designed for students considering majors or minors in business, and for non-majors seeking a broad understanding of business. May not be taken for credit by students who have successfully completed four or more courses in BUS. 223 QUANTITATIVE BUSINESS ANALYSIS A study of the opportunities and shortcomings of a quantitative approach to managerial decision-making. Using hand-computed and computer generated decisional models, students explore quantitative applications to quality control, resource allocation, inventory control, decisional analysis, network scheduling, forecasting, and other topics. Prerequisite: Statistics, or consent of instructor. 228 MARKETING PRINCIPLES A study of the methods used by business and nonprofit organizations to design, price, promote and distribute their products and services. Topics include new product development, advertising, retailing, consumer behavior, marketing strategy, ethical issues in marketing and others. Readings, case studies, library assignments and team research projects. 235 LEGAL PRINCIPLES I Lectures and analyses of cases on the nature, sources, and fundamentals of the law in general, and particularly as relating to contracts, agency, and negotiable instruments. 236 LEGAL PRINCIPLES II Lectures on the fundamentals and history of the law relating to legal association, real property, wills, and estates. 244 MANAGEMENT AND ORGANIZATIONAL BEHAVIOR A study of the complex character of organizational life and the discipline and process of management. Topics include the evolution and scope of organizations and management, planning, organizing, leading, and controlling. Emphasis is placed on the importance of man-aging in a global environment, understanding the ethical implications of managerial decisions, and appreciating work place diversity. 312 HUMAN RESOURCE MANAGEMENT A study of the recruitment, selection, development, compensation, retention, evaluation, and promotion of personnel within an organization. Emphasis is on understanding these major activities performed by Human Resource Management professionals as organizations deal with increased laws and regulations, the proliferation of lawsuits related to Human Resources, changes in work force characteristics, and an increasingly competitive work environment. one-half unit of credit. Prerequisite: BUS 244 or consent of instructor. 319 INTERNATIONAL MARKETING An investigation of the challenges of doing business in an increasingly global environment. Special emphasis is placed on the cultural and social diversity of international markets. Examines the marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development. Prerequisite: BUS 228 or consent of instructor. 320 MANAGEMENT INFORMATION SYSTEMS A study of computer information systems and digital networks from the perspective of business managers and other end-users. Topics include the components and functions of management information systems, personal productivity applications, distributed networks and communication systems (including the Internet and World Wide Web), database management, electronic commerce and other emerging technologies and business applications. One-half unit of credit. Prerequisite: BUS 244 or consent of instructor. 325 INTERNATIONAL INTERNSHIP A seven week overseas internship experience, supervised on site by a member of the Lycoming College faculty. The course includes an internship with an organization in the host country, and a program of activities designed to familiarize the student with the cultural, political and legal environment of the host country. These activities include seminars, guest lecturers, visits to centers of government and to sites of cultural and/or historical importance. Previous internships have included: The Prince’s Youth Business Trust, The Oxfordshire Chamber of Commerce, Oxford Brookes University, Critchley’s Chartered Accountants, Oxfam U.K., Spires International and FPD Savills International; all located in Oxford, England. Previous programs in the U.K. have included visits to the House of Parliament, Windsor Castle and Stone-henge, as well as weekend trips to Dublin, Ireland and Paris, France. Open to business and non-business majors and may be taken for four to eight semester hours of credit. Prerequisite: consent of instructor. Summer term only. May be repeated for credit, provided that the 16-credit limit for practica, internships, and /or student teaching is not exceeded. 330 INTERNATIONAL MANAGEMENT A study of the dynamic process of applying management concepts and techniques in a multinational environment. Topics include global strategy and competitiveness, the cultural context, intercultural communications, organizational behavior and human resource management, and ethics and social responsibility. Special emphasis is placed on managing organizational cultures and diversity and the environment for international management. Prerequisite: Bus 244 or consent of instructor. 332 ADVERTISING AND PROMOTION How businesses and other institutions promote their products to consumers. The role of advertising and promotion in the marketing strategy of the firm in investigated, and the effects of different promotional tools and advertising techniques is discussed. Prerequisite: BUS 228 or consent of instructor. 338 FUNDAMENTALS OF FINANCIAL MANAGEMENT A study of the fundamental theory, tools, and methods of financial management. Topics include the mathematics of finance, working capital management, capital budgeting, and analysis of financial statements. Prerequisites: ACCT 110 and Statistics, or consent of instructor. 339 INTERMEDIATE FINANCIAL MANAGEMENT An intensive study of issues and applications of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non-directed cases. Prerequisite: BUS 338 or consent of instructor. 340 INVESTMENTS An introduction to the financial sector of the economy and the structure and functions of financial markets and the agencies involved; brokerage houses and stock exchanges; the various types of investments available. Techniques used to evaluate financial securities. Also covered are recent developments in investment theory. Prerequisite: BUS 338 or consent of instructor. 342 MARKETING RESEARCH This is a study of the principles and practices of marketing research. The focus is on the development and application of marketing research studies. Topics covered include selection of a research design, project planning and scheduling, data specification and gathering, quantitative methods to analyze data, interpretation of data, and research report writing. Reading, cases, and research project. Prerequisite: BUS 228 and Statistics, or consent of instructor. 343 RETAIL AND SERVICES MARKETING A study of marketing practices by companies that directly sell goods and services to consumers, such as department stores, restaurants, mail-order firms, banks hospitals and accounting practices. Emphasis is placed on the methods used by organizations to attract and satisfy their customers and clients. Prerequisite: BUS 228 or consent of instructor. 344 ELECTRONIC COMMERCE AND INTERNET MARKETING A study of Internet marketing, electronic commerce, and related business uses of the Internet and Web. Topics include the challenges of developing, managing, and marketing commercial web sites and online stores; the growing use of company intranets, extranets and virtual teams to improve communications, collaboration, and business performance; and the effects of electronic commerce on consumers, competition and marketing practices. Students also study social links to electronic commerce, such as the privacy and security concerns of online customers, and the challenges of electronic commerce to more traditional industries, occupations, and local business and communities. Prerequisite: BUS 228 or consent of instructor. 345 FINANCIAL STATEMENT ANALYSIS Deals with the analysis of financial statements as an aid to decision making. The theme of the course is understanding the financial data which are analyzed as well as the methods by which they are analyzed and interpreted. This course should prove of value to all who need a thorough understanding of the uses to which financial statements are put as well as to those who must know how to use them intelligently and effectively. This includes accountants, security analysts, lending officers, credit analysts, managers, and all others who make decisions on the basis of financial data. Prerequisite: ACCT 110. 429 MARKETING STRATEGY A study of the methods used by business and nonprofit organizations to analyze and select target markets, and then to develop strategies for gaining and maintaining these customers. Topics include competitive strategy, market segmentation, product positioning, business demographics and marketing-related financial analysis. Readings, case studies, library assignments and computer exercises. Prerequisites: BUS 228 and Statistics, or consent of instructor 435 INTERNATIONAL FINANCIAL MANAGEMENT A study of the environment and methods of international financial management. Topics include international financial markets and instruments, analysis of capital budgeting and investment abroad, multinational working capital management, and foreign exchange and other risk. Prerequisite: BUS 338, or consent of instructor. Alternate years. 439 BUSINESS PRACTICUM This course provides students with practical work experience with local companies and organizations. Students work 10-12 hours per week for their sponsor organizations, in addition to attending a weekly seminar on management topics relevant to their work assignments. Since enrollment is limited by the available number of positions, students must apply directly to the business department before preregistration to be eligible for the course. Consent of instructor. 441 STRATEGIC MANAGEMENT An intensive study of the planning and control of business enterprises designed to build students’ skills in conducting strategic analysis in a variety of industries and competitive situations. Through case studies, research, presentations, and discussions, students examine industry structure, functional strategies, competitive challenges of a global marketplace, and sources of sustainable competitive advantage. This course is designed to integrate the knowledge and skills gained from previous coursework in business and related fields. Prerequisites: BUS 223, 228, 244, 312, 320, and 338, or consent of instructor. Seniors only. 444 APPLIED MARKETING RESEARCH Students design, implement and present marketing studies for local businesses and other client organizations. Depending on the project, research methods may include customer surveys, focus groups, demographic studies and computerized information searches. In addition, students study market research methods and problems, such as designing questionnaires, selecting samples, detecting sources of bias, and presenting results to clients. Prerequisite: BUS 342 or consent of instructor. May be repeated once for credit with consent of instructor. 446 PRODUCTION MANAGEMENT An introduction to the planning, organization, and controlling of operations in a production facility. The course also incorporates quantitative techniques and computer applications used in the production and operations management environment. Topics include capacity and layout planning, facility location analysis, job design and work measurement, production scheduling, materials requirement planning models, and quality controls. Students will engage in the actual design of an inventory status file and MRP system. Prerequisite: BUS 223 or consent of instructor. 449 SMALL BUSINESS MANAGEMENT AND ENTREPRENEURSHIP This course provides the student with the information needed to develop a business plan for starting and operating a small business enterprise. The course focuses on the key elements of planning and the essential characteristics of small businesses. The discussion and analysis of small business cases and the problems/opportunities facing small businesses are used to reveal trends in the small business community and the role of government. Prerequisites: ACCT 130 and BUS 228, 244, 338; or consent of instructor. 470-479 INTERNSHIP (See index) Recent projects include marketing analysis for a paper products firm, planning a branch store, real estate management and banking. N80-N89 INDEPENDENT STUDY (See index) Examples of recent studies are: the economic impact of a college on a community and marketing strategy for a local firm entering the consumer market. 490-491 INDEPENDENT STUDY FOR DEPARTMENTAL HONORS (See index) A recent project was a study of the evolution of anti-trust legislation in the United States. |
