Associate Professors: Sterngold (Chairperson), Kolb

Assistant Professors: Boyd, Grassmueck

Part-time Instructors: Larrabee, Remoff

This major is designed to educate students about business and management functions in for-profit, non-profit, and public organizations. The program provides a well balanced preparation for a wide variety of professions and careers, including banking, financial services, small business management, marketing, sales, advertising, retailing, management, supervision, investments, human resources management, organization development, entrepreneurship, and management information systems. The major is also appropriate for students who plan to attend graduate school in business or related fields, such as law or public administration.

The Department of Business Administration is a member of the Institute for Management Studies. See page 157.

All students majoring in Business Administration must complete the core courses and at least one of the four tracks listed below:

Core courses required of all majors:

ACCT 110, 130, or 223; BUS 128, 210, 211, 235, 244, 338, 441; ECON 110 and 111. Statistics is also required. It is recommended that students complete most of the core courses (except BUS 441) before starting their track requirements.

Track requirements:

1. Management: BUS 330, 346 and 420

2. Finance: BUS 339; two courses from BUS 345, 410, or ECON 220

3. Marketing: BUS 342, 429; and either BUS 319 or 332

4. International Business: BUS 319, 330; and two higher-numbered language courses beyond those used to meet the distribution requirement. Majors in the International Business track are encouraged to minor in a foreign language.

Minor

A minor in Business Administration consists of ACCT 110; BUS 128, 244, 338; and one course from BUS 346, 339, or 429.

Internships

Through BUS 439, Business Practicum, the department facilitates a wide variety of internships with businesses, government agencies and nonprofit organizations. In addition, the department is a member of the Institute for Management Studies, which also facilitates internships, including full-time internships during the summer.

Diversity and Writing Intensive Courses

The following courses satisfy the cultural diversity requirement: BUS 244, 319, and 330. The following courses, when scheduled as W courses, count toward the writing intensive requirement: BUS 244, 342, 344, 410, 420 and 441.

128

MARKETING PRINCIPLES

A study of the methods used by business and nonprofit organizations to design, price, promote and distribute their products and services. Topics include new product development, advertising, retailing, consumer behavior, marketing strategy, ethical issues in marketing and others.

210

HUMAN RESOURCE MANAGEMENT

A study of the recruitment, selection, development, compensation, retention, evaluation, and promotion of personnel within an organization. Emphasis is on understanding these major activities performed by Human Resource Management professionals as organizations deal with increased laws and regulations, the proliferation of lawsuits related to Human Resources, changes in work force characteristics, and an increasingly competitive work environment. One-half unit of credit.

211

MANAGEMENT INFORMATION SYSTEMS

A study of computer information systems and digital networks from the perspective of business managers and other end-users. Topics include the components and functions of management information systems, personal productivity applications, distributed networks and communication systems (including the Internet and World Wide Web), database management, electronic commerce and other emerging technologies and business applications. One-half unit of credit.

235

LEGAL PRINCIPLES I

Lectures and analyses of cases on the nature, sources, and fundamentals of the law in general, and particularly as relating to contracts, agency, and negotiable instruments.

236

LEGAL PRINCIPLES II

Lectures on the fundamentals and history of the law relating to legal association, real property, wills, and estates.

244

MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

A study of the complex character of organizational life and the discipline and process of management. Topics include the evolution and scope of organizations and management, planning, organizing, leading, and controlling. Emphasis is placed on the importance of managing in a global environment, understanding the ethical implications of managerial decisions, and appreciating work place diversity.

319

INTERNATIONAL MARKETING

An investigation of the challenges of marketing products in an increasingly global environment. Special emphasis is placed on the cultural and social diversity of international markets. Examines the marketing strategies of global firms, and the challenges of international pricing, distribution, promotion and product development. Prerequisite: BUS 128 or consent of instructor.

330

INTERNATIONAL MANAGEMENT

A study of the dynamic process of applying management concepts and techniques in a multinational environment. Topics include global strategy and competitiveness, the cultural context, intercultural communications, organizational behavior and human resource management, and ethics and social responsibility. Special emphasis is placed on managing organizational cultures and diversity and the environment for international management. Prerequisite: BUS 244 or consent of instructor.

332

INTEGRATED MARKETING COMMUNICATIONS

Integrated marketing communications combines the promotional tools of advertising, direct marketing, sales incentives, public relations and personal selling. This class will focus on how to plan, develop and execute integrated marketing communications programs for a coordinated strategic program of total communications for an organization. IMC is a concept in use in business, government and social service sectors. Prerequisite: BUS 128 or consent of instructor.

338

FUNDAMENTALS OF FINANCIAL MANAGEMENT

A study of the fundamental theory, tools, and methods of financial management. Topics include the mathematics of finance, working capital management, capital budgeting, and analysis of financial statements. Prerequisites: ACCT 110 and statistics, or consent of instructor.

339

INTERMEDIATE FINANCIAL MANAGEMENT

An intensive study of issues and applications of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non-directed cases. Prerequisite: BUS 338 or consent of instructor.

342

MARKETING RESEARCH

This is a study of the principles and practices of marketing research. The focus is on the development and application of marketing research methods. Topics covered include selection of a research design, data collection, analysis and report writing. Both quantitative and qualitative methods will be covered. The class will focus on an applied project. Prerequisites: BUS 128 or consent of instructor.

345

FINANCIAL STATEMENT ANALYSIS

Deals with the analysis of financial statements as an aid to decision making. The theme of the course is understanding the financial data which are analyzed as well as the methods by which they are analyzed and interpreted. This course should prove of value to all who need a thorough understanding of the uses to which financial statements are put as well as to those who must know how to use them intelligently and effectively. This includes accountants, security analysts, lending officers, credit analysts, managers, and all others who make decisions on the basis of financial data. Prerequisite: ACCT 110.

346

ENTREPRENEURSHIP

This course focuses on the early development of independent ventures as well as those within established organizations. Individual and organizational level issues will be addressed. Entrepreneurial thinking will explore the thought processes that challenge existing norms and pave the way for novel solutions to problems in any field. Also addresses start-up team issues, legal issues with new firms and innovations and organizational form. The course provides students with the information needed to develop a business plan for starting and operating an entrepreneurial venture. Prerequisite: BUS 244 or consent of instructor.

410

INVESTMENTS

An introduction to the financial sector of the economy and the structure and functions of financial markets and the agencies involved; brokerage houses and stock exchanges; the various types of investments available. Techniques used to evaluate financial securities. Also covered are recent developments in investment theory. Prerequisite: BUS 338 or consent of instructor.

420

ORGANIZATION DEVELOPMENT

An overview of the concepts, models, and theories in the field of organization development. Students will learn how to design and manage organizational change through diagnosis, intervention, and institutionalization of change events. Students will be given the opportunity to apply what they have learned by acting as change agents with a local organization. Prerequisite: BUS 244 or consent of instructor.

429

MARKETING STRATEGY

A study of the methods used by business and nonprofit organizations to analyze and select target markets, and then to develop strategies for gaining and maintaining these customers. Topics include competitive strategy, market segmentation, product positioning, promotional design and marketing-related financial analysis. Case studies, and the development of a detailed marketing plan are covered. Prerequisite: BUS 128 or consent of instructor.

439

BUSINESS PRACTICUM

This course provides students with practical work experience with local companies and organizations. Students work 10-12 hours per week for their sponsor organizations, in addition to attending a weekly seminar on management topics relevant to their work assignments. Since enrollment is limited by the available number of positions, students must apply directly to the business department before preregistration to be eligible for the course. Prerequisite: Consent of instructor.

441

STRATEGIC MANAGEMENT

An intensive study using case analysis of the planning and control of business enterprises designed to build students' skills in conducting strategic analysis in a variety of industries and competitive situations. Through case studies, research, presentations, and discussions, students examine industry structure, functional strategies, competitive challenges of a global marketplace, and sources of sustainable competitive advantage. This course is designed to integrate the knowledge and skills gained from previous coursework in business and related fields. Prerequisites: All core courses or consent of instructor. Seniors only.

470-479

INTERNSHIP (See index)

N80-N89

INDEPENDENT STUDY (See index)

490-491

INDEPENDENT STUDY FOR DEPARTMENTAL HONORS (See index)