Business Administration News


New student organization provides marketing and communications support to campus and community

Two Lycoming College students recently founded Lycoming Communications, also known as LyComm, a student-run marketing and communications organization on the Lycoming College campus. Darrian McClellan, a junior from Williamsport, Pa., and Rachel Heck, a senior from Starr, Md., both have a major in corporate communications.

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Lycoming hosts founder and principal of CareerChoiceFirst

Jim Scott, founder and principal of CareerChoiceFirst, recently spoke to 35 Lycoming College business and accounting students regarding job offer negotiations, types of basic compensation and benefit packages, and long-term job security.

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Lycoming hosts PricewaterhouseCoopers (PwC) Global Tax Leader

The Lycoming College Institute for Management Studies will welcome alumnus J. Richard Stamm, vice chairman and global tax leader, as a part of its James W. Harding Executive Speaker Series on Thursday, Feb. 26 at 7 p.m. in the Mary L. Welch Honors Hall, at the corner of Basin and Fourth streets. The event is free and open to the public.

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Dr. Bonita Kolb keynote speaker at WVIA ArtScene Conference

Dr. Bonita Kolb, associate professor of business administration at Lycoming College, was the keynote speaker at the annual WVIA ArtScene Conference: Building Our Arts Community Through Marketing. The Conference was held on Tuesday, Nov. 18 in the WVIA Public Media Center in Pittston, Pa.

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Alumnus and CEO D. Mark Fultz to speak Nov. 11

The Lycoming College Institute for Management Studies will welcome alumnus D. Mark Fultz, president, CEO and owner of Abtex Corporation, as a part of its James W. Harding Executive Speaker Series. His presentation, “Manufacturing Success,” will be held Tuesday, November 11 at 7 p.m. in Heim Building, room G-11, on the Lycoming College campus. The event is free and open to the public.

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Business students conduct resume writing workshop

Sixteen Lycoming College students in a business practicum class taught by Bonita Kolb, Ph.D., associate professor of business administration, recently held a résumé writing workshop at the local American Rescue Workers. ARW is a national religious and charitable movement that provides housing and services to homeless men.

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Marketing plans for rehabilitation center created by Lycoming students

Lycoming College students recently created marketing plans for Ravine Ridge, a new short-term physical rehabilitation and transitional care unit that will open on The Williamsport Home campus. The participating students were enrolled in a marketing strategy course taught by Bonita Kolb, Ph.D., associate professor of business administration.

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Professor publishes third edition of marketing book

Dr. Bonita M. Kolb, associate professor of business administration at Lycoming College, recently published the third edition of her book “Marketing for Cultural Organizations: New Strategies for Attracting Audiences.”

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Intern receives full-time position at city clinic

Jacqueline Oliva, a senior business-management major at Lycoming College, has been offered full-time employment as an executive assistant at Susquehanna Community Health and Dental Clinic after recently fulfilling an internship there.

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Students inducted into business honor society

The Lycoming College chapter of Sigma Beta Delta, the honor society for business students, recently inducted 16 students during a ceremony on April 18.

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Panel discussion to feature three leading Pennsylvania business executives

Three of Pennsylvania's leading business executives and Lycoming College graduates will return to campus to participate in a panel discussion titled “Lycoming College Innovators and Entrepreneurs,” on Thursday, April 4 at 7 p.m. in Heim Building G-11. The event is part of the College’s spring symposium on entrepreneurship and is being hosted by the Institute for Management Studies. Participants include Jay. W. Cleveland Jr., president and CEO of Cleveland Brothers Equipment Co. Inc., Ron “Buddy” Knoebel, owner of Knoebels Amusement Resort, and Michael Warehime, chairman of Snyder’s-Lance Co. Moderator will be Bill Kelly, president and CEO of WVIA Public Media and host of the “Northeast Pennsylvania Business Journal,” which airs on WVIA TV and FM.

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IMS to host alumnus and chairman of Fred's Inc.

Lycoming College alumnus Michael J. Hayes will speak as part of the College's Institute for Management Studies' James W. Harding Executive Speaker Series on Monday, Oct. 15, at 7 p.m. in Heim Building G-11.

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Connelly to lead Human Genome Sciences

Deirdre Connelly, a 1983 Lycoming graduate, will take the helm as president and CEO of Human Genome Sciences following the company's acquisition by GlaxoSmithKline, one of the world's leading research-based pharmaceutical and healthcare companies.

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