Business Administration News


Dr. Bonita Kolb keynote speaker at WVIA ArtScene Conference

Dr. Bonita Kolb, associate professor of business administration at Lycoming College, was the keynote speaker at the annual WVIA ArtScene Conference: Building Our Arts Community Through Marketing. The Conference was held on Tuesday, Nov. 18 in the WVIA Public Media Center in Pittston, Pa.

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Alumnus and CEO D. Mark Fultz to speak Nov. 11

The Lycoming College Institute for Management Studies will welcome alumnus D. Mark Fultz, president, CEO and owner of Abtex Corporation, as a part of its James W. Harding Executive Speaker Series. His presentation, “Manufacturing Success,” will be held Tuesday, November 11 at 7 p.m. in Heim Building, room G-11, on the Lycoming College campus. The event is free and open to the public.

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Business students conduct resume writing workshop

Sixteen Lycoming College students in a business practicum class taught by Bonita Kolb, Ph.D., associate professor of business administration, recently held a résumé writing workshop at the local American Rescue Workers. ARW is a national religious and charitable movement that provides housing and services to homeless men.

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Marketing plans for rehabilitation center created by Lycoming students

Lycoming College students recently created marketing plans for Ravine Ridge, a new short-term physical rehabilitation and transitional care unit that will open on The Williamsport Home campus. The participating students were enrolled in a marketing strategy course taught by Bonita Kolb, Ph.D., associate professor of business administration.

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Professor publishes third edition of marketing book

Dr. Bonita M. Kolb, associate professor of business administration at Lycoming College, recently published the third edition of her book “Marketing for Cultural Organizations: New Strategies for Attracting Audiences.”

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Intern receives full-time position at city clinic

Jacqueline Oliva, a senior business-management major at Lycoming College, has been offered full-time employment as an executive assistant at Susquehanna Community Health and Dental Clinic after recently fulfilling an internship there.

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Students inducted into business honor society

The Lycoming College chapter of Sigma Beta Delta, the honor society for business students, recently inducted 16 students during a ceremony on April 18.

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Panel discussion to feature three leading Pennsylvania business executives

Three of Pennsylvania's leading business executives and Lycoming College graduates will return to campus to participate in a panel discussion titled “Lycoming College Innovators and Entrepreneurs,” on Thursday, April 4 at 7 p.m. in Heim Building G-11. The event is part of the College’s spring symposium on entrepreneurship and is being hosted by the Institute for Management Studies. Participants include Jay. W. Cleveland Jr., president and CEO of Cleveland Brothers Equipment Co. Inc., Ron “Buddy” Knoebel, owner of Knoebels Amusement Resort, and Michael Warehime, chairman of Snyder’s-Lance Co. Moderator will be Bill Kelly, president and CEO of WVIA Public Media and host of the “Northeast Pennsylvania Business Journal,” which airs on WVIA TV and FM.

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IMS to host alumnus and chairman of Fred's Inc.

Lycoming College alumnus Michael J. Hayes will speak as part of the College's Institute for Management Studies' James W. Harding Executive Speaker Series on Monday, Oct. 15, at 7 p.m. in Heim Building G-11.

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Connelly to lead Human Genome Sciences

Deirdre Connelly, a 1983 Lycoming graduate, will take the helm as president and CEO of Human Genome Sciences following the company's acquisition by GlaxoSmithKline, one of the world's leading research-based pharmaceutical and healthcare companies.

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Business student interns at Muncy Bank

Melissa Pennycoff, a junior at Lycoming College pursuing a degree in business administration, discovered that it can take up to 25 bankers to help a college student better understand the fundamentals of a financial institution.

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Accounting students honored by PICPA

Lycoming College accounting students Daniel Angstadt, Kayla DeMar and Curtis Hoffer were recognized by the Pennsylvania Institute of Certified Public Accountants (PICPA) for their achievements in accounting.

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Students inducted into business honor society

The Lycoming College chapter of the Delta Mu Delta Honor Society inducted 15 new members this spring.

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