Marketing Concentration

The marketing concentration prepares students for careers in the sales and promotional aspects of management, as well as for positions in advertising, customer service, corporate communications, retailing, industrial sales and other marketing-related professions.

In addition to the core courses, students must successfully complete the following courses to finish the marketing concentration:

  • Marketing Research (BUS 342)
  • Marketing Strategy (BUS 429)
  • One course from:

Our graduates have gone on to work with a diverse range of employers. Here are just a handful of our recent graduates and their careers:

  • Sarah Foster — Client Relationship Associate, Vanguard, Valley Forge, PA
  • Denise Drosdak — Senior Sales Representative, GR Outdoor, Grand Rapids, MI
  • Alicia Madigan — Pre-press Supervisor, Clare Printing, Sayre, PA
  • Shaun Morris — Video Coordinator, Administrative Assistant, Towson University, Towson, MD
  • Scott Lush — Recruiter, National Career Consultants, Bath, PA
  • Jonathan Pribble — Director of Ticket Sales, Ripkin Baseball, Augusta, SC
  • Meaghan Cottrell — Manager, Database Marketing, Sodexho Motivation Solutions, Gaithersburg, MD
  • Megan Tyrseck — Senior Marketing & External Relations Coordinator, Next Level Purchasing, Inc., Moon Township, PA
  • Scott Corrigan — Management Trainee, Enterprise Rent-a-Car, Scranton, PA
  • Kirstie Potter — Staffing Supervisor, Kelly Services, Clarksville, TN
  • Nicole Carlozzi — Senior Analyst, Time Inc., New York, NY
  • Cassandra Kaiser — Legal Assistant, Woodley & McGillivary, Washington, DC

For more information, please refer to the College Catalog.