For just $15, the Lycoming College community can purchase a new T-shirt featuring the original design work of junior Cristi Beeler. The shirts, available through the Campus Store, are the result of a marketing project conducted by senior Kristin Schellhase. She and other students in Dr. Bonita Kolb's business marketing strategies class worked with area businesses to assist them in developing new ways to promote their goods and services.
Working with Tricia Bausinger, campus store manager, Schellhase's goal was to help enlighten students that the store has much more than textbooks to offer. One of Schellhase's ideas was to give Lycoming students the opportunity to design a new T-shirt that would be sold in the store and online.
Campus store staff members doubled as contest judges and selected the top three designs from more than 38 submissions by 28 students. The winning and runner-up designs were created by Beeler, an art education major from Selinsgrove, Pa.
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