4-9-09

WILLIAMSPORT, Pa. – The Lycoming College Office of College Relations has received awards from two organizations for its outstanding work on a variety of public relations materials.

The College received four honors during the 24th annual Admissions Marketing Awards, sponsored by the Admissions Marketing Report. Lycoming was recognized with the following honors: gold award for its new media piece “A Thank You Goes a Long Way;” bronze award for its newly created President’s Report; and merit awards for the fall 2008 issue of Lycoming Magazine and a direct mail advertising brochure “The Body Gendered.” Lycoming won the awards in competition with colleges that have fewer than 2,000 students.

In the annual competition sponsored by CUPRAP–The Association of Communicators in Education, Lycoming won a Silver CUPPIE Award in the Emerging and New Media category for “Admissions Fall Open House Flash” and a Bronze CUPPIE for “A Thank You Goes a Long Way.”

All of the award-winning pieces were designed by Murray Hanford, Lycoming’s publications manager. He has worked at the College since 1991 and has earned more than 50 awards for excellence in publications and new media pieces. Jerry Rashid, director of college relations, serves as editor of Lycoming Magazine and the President’s Report.

The Admissions Advertising Awards is the largest educational advertising awards competition in the nation. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. The nation’s leading marketing publications for higher education, Admissions Marketing Report recently changed its name to Higher Education Marketing Report.

Founded in 1980, CUPRAP is an organization of communications professionals from colleges, universities and independent schools dedicated to advancing the understanding of higher education and enhancing the professional development of its members. The organization has nearly 400 members from 100 institutions who work in public relations, media relations, marketing, publications, sports information, web and graphic design, and more.

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