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Communication:
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WELCOME TO THE COMMUNICATION DEPARTMENT A major in communication with a liberal arts base is the perfect choice for students interested in corporate communication, advertising, public relations, management, event planning, sales, marketing, broadcasting, and a full range of digital media professions. The department offers major concentrations in Corporate Communication and Digital Media Communication and minor concentrations in Film Studies and Media Writing. Students balance theory and practice as they study the way media interacts with society and are introduced to a variety of media in their courses, extracurricular activities, independent projects, and internships. The Corporate Communication major prepares students to think analytically and creatively about communication in various types of organizations and institutions. Students develop a practical understanding of behavioral theories and concepts that explain and predict human interaction in the workplace. Particular emphasis is focused on writing, speaking, marketing, interpersonal, and the leadership skills that are necessary for careers in various communication fields in corporate settings such as public relations, integrated marketing communication, human resources, and advertising. 
Digital Media Communication prepares students to use digital technology to create, manipulate, and effectively communicate information to intended audiences. Through photography, producing digital videos, developing audio knowledge, and building websites you explore rapidly developing technologies and prepare for the convergence of digitally produced media. You will be prepared to work in a variety of technology-driven fields including Website development, digital film, multimedia production, and online publications. In addition to the two Communication majors, the department offers students the opportunity to minor in two unique areas: Film Studies—-Develops skills in media writing and critical analysis of film, television, and video as an art form. Media Writing—Teaches students how to connect messages with audiences’ needs, values, and interests, and how to make choices among the possible ways of conveying information in a mediated world. To complement our curriculum the department offers co-curricular activities including WRLC radio station, the Lycourier student newspaper and the National Broadcasting Society, Alpha Epsilon Rho. |
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